TOTAL LICENSING
Classic Movies) as well as Adult Swim Network with K E Mathiasen, South
across EMEA”. Africa with Electramode and others in
discussion for relese in 2009”.
Do you have a special team within
the business responsible for digital? In addition to adult brands, mobile
AF: “We have a specialist pan-Euro and digital are there any other ar-
team responsible for digital & DVD eas of business earmarked for de-
velopment by Turner Enterprises?
AF: “In addition to adult properties,
digital assets and increased EMEA
presence, Turner Enterprises will
branch out the events side of its busi-
ness. A fully branded Cartoon Net- Over the last 10 years we have estab-
work indoor theme park has just had lished systems that have positioned
a soft launch opening in Kuwait City our children’s brands as market lead-
with the official launch due Q1 2009. ers. It makes sense that we utilise this
distribution, including mobile, elec- There will also be a planned series of expertise to incorporate adult licens-
tronic sell through (EST) and Video on live events across EMEA throughout ing and manage all brands efficiently
Demand (VOD). Their objective is to 2009/10 spearheaded by a new live across EMEA.”
primarily exploit Turner owned rights events commercial director”.
& affiliate content and secondarily What is the new structure of the
other unrelated content. The purpose team?
behind migrating this team from the AF: “I will lead the new team and along
digital group to the Enterprises divi- with the two commercial directors
sion is to centralize the entire process we have additionally strengthened our
of Digital content distribution”. sales, creative and brand assurance
What will the new Turner Enter- teams that will provide appropriate
How is the distribution of your prises offer? support for all our Partners, Territory
DVDs managed? AF: “The new Turner Enterprises will Managers and agents across EMEA”.
AF: “Our strategy is to combine the offer a central distribution service for
strengths of a major studio along with all the brands, kids and adults that sit
local distribution expertise in other under the Turner umbrella. This new
markets. We have entered into a 3- streamlined approach not only makes
year multi-territory deal with Warner us more efficient as a business, which is
crucial in the current
economic climate,
but it also affords us Boys brands are a focal aspect of
the unique ability to your kids business - do you intend
develop strong rela- to branch out in kids to include pre-
Hme Video across all Turner Brands tionships and provide integrated op- school, girls or tween?
for DVD and Blu-Ray in the UK, Ire- portunities for key partners who want AF: “Yes. We already have a dedicated
land, Spain, Italy, France, Germany, Ben- to exploit the commercial potential of pre-school channel Cartoonito and
elux and Switzerland. To compliment our strong programming”. one of our key objectives for 2009 is
this major Studio approach, we have to start exploiting its strong program-
also closed a number of local deals Is the focus moving away from kids’ ming and channel content. 2009 also
such as Adult Swim in the UK with Re- properties? marks the 10th anniversary of The
volver who released Robot Chicken’s AF: “No. Children’s properties remain Powerpuff Girls, a brand with appeal
Star Wars to great success and deals at the core of our business however amongst not only girls but aspirational
in place across Nordic for Cartoon Turner is a business of great depth. tweens and young women also. The
brand is particularly strong in Italy,
Spain, South Africa and France and
following the global deal signed with
H&M we have significant interest in
the UK, Turkey and Central Eastern
Europe for an older student-based
collection focused on ‘Saving the world
before bedtime;, the show’s tag line for
the past ten years”.
107
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