TOTAL LICENSING
BRIGHT YELLOW
Creating animation for Arab children
Bright Yellow is a production com- through relatable Arab characters? ing about the world around them
pany dedicated to creating qual- America has a rich legacy of children’s through exploratory play. Genie Bat-
ity programming especially for Arab programming from the Tom and tle is an adrenaline-fuelled adventure,
children. A team of award winning Jerry cartoons to have come from and Sinbad 2058 is filled with tradi-
directors, scriptwriters, designers and the Hanna Barbera studios, to the tional Arab storytelling, realigned for
animators combine their expertise to wealth of quality offerings being pro- a young modern audience. Bright Yel-
espouse the company’s philosophy: duced today by children’s networks low’s repertoire is limitless.
‘Together we can do anything.’ Bright like Nickelodeon and Disney. The Bright Yellow cartoons are
Yellow employs talent from all over UK has a similarly plentiful schedule designed with the full
the world. Award winning animators of quintessentially British program- multimedia experi-
ming, tailored to fit ence in mind. Mer-
a young British audi- chandising pos-
ence. Siddiqa Juma, a sibilities abound
co founder of Bright from every project
Yellow, believes to emerge from the
strongly that now minds of the crea-
is the time for the tive team behind Bright Yellow.
Arab entertainment Children will love to own a Faisal
industry to finally es- cuddly toy or a Sami the Traveller
tablish for itself a set board game. They will exchange
of homegrown brand Genie battle trading cards in
identities that can be their school playground or
as viable for export perhaps even go on the Sinbad
as all the American 2058 ride at a theme park.
from France and Britain will work and British shows that Arab stations The merchandising pos-
with local talent in Dubai and Egypt import. sibilities from these pro-
to really take advantage of the im- ‘Together we can do anything’ is also grammes are limited only
mense richness of Arab storytelling. the underlying message in Bright Yel- by the imagination, and at
The aesthetic and heritage of Arab low’s flagship show, Faisal and Friends. Bright Yellow imagination
culture is infused into Bright Yellow This ethos of teamwork and comrad- is a speciality.
cartoons to create truly homegrown ery are just the tip of the social edu- Bright Yellow was born
programming for Arab children. cation delivered in Bright Yellow’s of- out of a belief that all
Until recently there have been no ferings. Sami The Traveller takes young children deserve to
dedicated channels for children in viewers on a journey of geographical consume quality
the Arab world. Now channels are discovery. Cheza is a sumptuous feast programming pro-
springing up everywhere. Providing for the senses of young viewers learn- duced with their
dedicated media outlets is a positive surroundings and cul- ture in
step forward in delivering education mind. The company’s designers, writ-
and entertainment directly to young ers and directors share this vision in
audiences. But content is another common and use it to inform eve-
matter all together. These chan- rything they create. Bright Yellow’s
nels remain largely dependent on repertoire is an ever growing col-
the already established American lection of charismatic characters,
and British television industries exciting settings and captivating
to provide programming. This is stories, and the future promises
where Bright Yellow comes into a wealth of the same magic.
its own. The company recognises To learn more about Bright Yel-
the importance for children’s tel- low and request a series catalogue
evision content to have some cul- contact Siddiqa Juma on 0044 777
tural grounding. How better after all 0888 343 or Nicolas Fouillet on 0044
to reach young Arab audiences than 791 4646 740.
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