ICE 23 REVIEW
Lady Luck Games 2
022 was Lady Luck’s fi rst ICE experience with a defi ned presence where we invited all our partners and customers to an
off-fl oor meeting room in the gallery section. As successful as this was for us, we decided that 2023 would be the year we really make a splash at ICE front and centre. A last-minute booking, we were lucky enough to secure a position in the north hall surrounded by our peers and partners. We took the opportunity to truly showcase the work we have been doing on our suite of Lady Luck Games and leverage our new market routes with Relax, iSoftbet, Hub88, etc to have serious conversations about our next six months of partnerships.
Our biggest drive this year was to showcase a preview of our StormRGS and its powerful tournaments and promotional tools. During ICE London 2023, we hosted a tournament, on day one players had the opportunity to enjoy our unique pipe-mechanics slot Astro Anna; on the second day players were introduced to a super exclusive preview of our upcoming branded slot “Popeye” which is set for a release in April, and on day three we took everyone on a journey through the Aztec jungle in our successful slot
the Treasures of Tizoc. It is no secret that everyone likes a chance to win a great prize, so seeing queues at our tournament was not surprising, but even after the tournament was over, people asked to play our games just for the joy of the games themselves! Overall, we can confi dently say that ICE London 2023 through and through was a
remarkable success for Lady Luck Games. We are certainly looking forward to the possibilities of the next year – new exciting meetings and partnerships, being surrounded by industry professionals, and elevated by the positive energy that ICE brings we have set our goal to keep being innovators in the industry and showcase even more impressive titles next year.
FunFair Games F
unFair Games had a fantastic ICE London. The event offered the supplier a chance to reveal its plans to significantly boost its games portfolio and reach in 2023 by introducing a number of fresh concepts and entering new markets, as the studio continues to play a leading role in the fast emerging non-traditional content space.
FunFair Games is set to launch a total of 12 new titles in 2023, adding to its existing portfolio of crash and multiplayer titles. The new games will be part of a more diverse offering which will include a wider range of mechanics and features, aiming to appeal to audiences who are looking for something different to slots. This includes new crash content as well as Plinko and Dice games. Non-traditional content started to really gain traction in 2022 and the vertical is expected to grow further and become more mainstream in 2023. As the interest in this fast-emerging gaming vertical increases, FunFair Games will also expand its geographical reach to attract even bigger audiences.
To further cement its strong position as a premium supplier of next generation content, FunFair Games also unveiled a rebrand during ICE London 2023, as it
continues to invest in creating a strong brand and identity as part of the company’s ambitious growth plans. The studio’s workforce has significantly expanded in the last 12 months, with several senior additions that will play a crucial part as FunFair Games enters a new era and builds on the strong progress made in 2022.
Mark McGinley, CEO of FunFair Games, said: “I joined FunFair Games in 2022 and it has been a fantastic journey where we have laid a great foundation for further growth. In 2023, we will capitalise on this and use it as a springboard to further establish ourselves as a leading supplier
in the non-traditional content space and ICE London was a great starting point for this. “We plan to introduce a new raft of games that we believe will provide an unrivalled and diverse portfolio of content. Our games are designed to bring fun and engaging experiences to the online casino space, especially to players that are looking for a different experience to slots. We will also further cement our brand identity and strengthen our distribution capabilities to reach an even wider audience as we increase our global distribution further. We are very excited about the year ahead and we have very ambitious plans to move the company forward in 2023.”
GIO MARCH 2023 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
