ICE 23 REVIEW
Kingmaker Games N
athan Templeman, head of marketing at Kingmaker Games, said: “As a rising star game provider looking to introduce its next-generation casino content to online gambling operators for the fi rst time, there really is no other show like ICE London. This year’s event was an absolute record-breaker in terms of attendance and Kingmaker Games was thrilled to have a stand at the event with partner Nexiux Solutions. This gave us the stage we needed to showcase our game based on hugely popular crypto formats such as Plinko, Rocket, Minesweeper and Crash to brands looking to take their lobbies to the next level and engage new, lucrative audiences via non-traditional content that guarantees to put players on the edge of their seats.
“Non-traditional games were a hot topic throughout the show, and we were able to welcome hundreds of delegates to the stand over
the three days and show them what all the fuss is about. This included game aggregators keen to differentiate from their rivals and provide their partners’ access to cutting-edge casino content.” Templeman added: “The team at Kingmaker uses popular mainstream game ideas from mobile, PC and console, marrying them with design principles from the casino industry to bring a whole new genre of refreshing and engaging games to the audience. The casino industry has not seen many innovations in the last few years, while the mobile, PC and console games industry have record-breaking revenue and an ever- growing player base. There are many game mechanics that are proven to be fun and engaging in these markets, and there is no reason why we should not apply these ideas and offer them to online casino goers. What differentiates Kingmaker and other providers is that everyone is an avid gamer and is able to extrapolate the fun
and apply it to casino games while achieving certifi cation with regulatory bodies. The designers at Kingmaker do not bind themselves to create what already exists but to offer what they think are fun games players might enjoy. Visitors often commented the graphics looked amazing or that they had never seen this type of game before. “Kingmaker has an international team, and they pay attention to details. Colours, music, decors, and motifs are all refi ned and designed to each culture, player base, and market’s preferred game rules and aesthetic. Our suite of games left a lasting impression on those that tired them, and we left the show with a pipeline of leads and conversations to be continued. Because of this, we will likely return to the show again next year alongside our partners, Nexiux Solutions. But in the meantime, we look forward to integrating our games with operators and aggregators and for our next-generation content to take the sector by storm.OP.”
Vivo Gaming M
artin Hodges, marketing director at Vivo Gaming, said: “I found ICE to be absolutely fantastic this year, it was yet another well-run event by Clarion. There was a lot of chatter around whether ICE was beginning to lose its infl uence after a handful of big names were missing from the show last year following covid and some pretty rough Brexit implications for land-based suppliers. “Now, looking back at the week we’ve just had, I can safely say that all of those fears people had will be quashed, the record- breaking attendance speaks for itself. Even just looking at people’s posts on LinkedIn in the weeks leading up to the conference, you could
tell that the appetite to get back to the ExCeL was absolutely insatiable this year.” Hodges added: “Working in marketing at a major trade show, naturally I’m anchored to our stand in order to ensure everything runs as smoothly as possible, and I’m delighted to say that Vivo Gaming’s stand proved a popular destination for attendees. We were consistently
busy and our commercial team were able to sign a number of new deals and upsell a number of existing clients.
“One thing I think is well worth pointing out is that ICE was busy across all three days this year, which hasn’t always been the case. It was incredibly refreshing to see that footfall was high on Thursday. In terms of what ICE might look like in the future… I’m fi rmly of the belief that the event should remain at its spiritual home, the ExCeL in London. Whilst all of the suggested locations have merits of their own, it really would be a real shame not to have a major iGaming event in London!”
Betbazar B
14 MARCH 2023 GIO
etbazar CEO, Alex Laroshenko, said: “The latest Betbazar appearance at ICE365 was the best yet for the business. Attendance numbers of over 40,000 delegates visiting London ExCel emphasises the strong position our industry is in. This strength comes from many factors but one event observation was the open-mindedness and curiosity of visitors that is leading to wonderful creativity.
“An extension of that creativity was very visible on the exhibition stand design and Imagine Events were tasked with bringing our own ideas to life. We couldn’t have been happier with the
results from Adam Ralph’s expert team.” Laroshenko added: “Our B2B worldwide iGaming marketplace has evolved a lot over the years after originally focusing on Esports to now bring our partners a complete offering which includes sportsbook solutions, Esports content, sports and casino content.
“Being in London gave us the opportunity to showcase these and more to our current clients as well as introducing the products to prospective partners. Our core team was on site to answer questions, provide demos and share more about our strategy for the remainder of the year. Over the course of the three days we also spoke to several infl uential media outlets to update them on our progress and share insight
on a wide range of trends. On Wednesday we threw the doors open to our BetBARzar at 4pm to welcome a whole host of friends and colleagues for drinks. The Betbazar cocktail received rave reviews in particular!”
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