GAMING FOR AFRICA
Gaming For Africa
Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments.
Red Hot Games and HC Terminals Unveil Self-Betting Terminals
at ICE London African supplier Red Hot Games and HC Terminals launched their Self Service Betting Terminal and Fixed Odds Betting Terminal at ICE 2023. The latter was done in partnership with Bitville Gaming. “Our solutions are taking online
SIS and Kiron Interactive Strike Deal for New Numbers Channel in Africa
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa. The agreement will see SIS collaborate with the
established global technology and software company. Leveraging its expertise and insight across the many burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profi le of both companies’ high-quality, enhanced Numbers content. African operators and players will have
greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high- margin 39’s draw that features high-frequency, live draws every fi ve minutes. The company’s numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes. This agreement is the latest in a string of similar commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence
22 MARCH 2023
across the potential-rich regulated markets. Joe Andrews, Head of Sales for Africa at SIS,
said: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there. “Kiron’s heritage across the continent
provides us with a hugely valuable advantage in developing and launching this new channel, which will be a signifi cant boost to our commercial ambitions in the region. “Our content is renowned for driving
incremental revenue as the high-frequency, 24/7 nature of our Numbers games is popular among African bettors.” Steven Spartinos, Co-CEO of Kiron
Interactive, said: “As we continue to expand the reach of Kiron and broaden the scope of the
Pictured from left to right: Hosea Malope, MD of Red Hot Games, Joe Hepworth and Bob Hepworth of HC Terminals based in Leeds, United Kingdom.
services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key. “While we operate globally, Africa is where
our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to work with SIS and look forward to working together to bring the combination of our respective revenue-boosting content to an even wider audience.”
sportsbetting solutions to the retail market,” said Hosea Malope. “We look forward to introducing these products in South Africa and the rest of the continent.” Those attending ICE could view the new
terminals first-hand, but any who missed that opportunity can contact Hosea Malope on 082 338-0340 or email:
maketsem@redhotgames.co.za for more info on these exciting new products.
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