ICE REVIEW - QUIXANT Reflections on ICE 2023
Reflections on ICE 2023 and expectations for the year ahead, by Abhinay Bhagavatula, EVP Manufacturing Leader of Quixant.
, Group CTO, and Global I
CE 2023 was an incredibly successful show for Quixant and it was impressive to see the whole industry back with a vengeance. This was an exhibition in which we saw a lot of interest both from
our land-based customers and from the online sector, which is expanding as the land-based and online markets continue to converge. Plus, as regulations open more markets, sports betting is also a key element in that expansion, with developments in the US market carrying through into Europe. This was highlighted at ICE where we saw a large presence from the sports betting side of the industry. There had been a lot of conversation at G2E about the potential for a slowdown of the markets due to the recession on the horizon. However, conversations at ICE were wholly positive and demonstrate just how strong gaming markets are holding up, and how many are looking forward to further expansion. This was the overall sentiment of customers at ICE, as they looked to new markets opening up across Europe in the near future. The EMEA market does not appear to be slowing down any time soon.
Enabling the industry to get ahead of the game with innovative new solutions
We believe that our customers’ focus should be on content, not on developing hardware solutions to build them on. They need the freedom to develop content with the confidence that their solution is reliable and as powerful as their imagination needs it to be. That’s why we developed our range of Gaming hardware platforms, IQ, IQON, and QMAX, which are designed to provide maximum performance based on budget, market, and product needs. At ICE we launched our new, market-leading QMAX Gaming hardware platform which has been designed to deliver the highest resolution content, the smoothest gameplay, and the ultimate player experience. It’s powered by Intel® and is available with or without a dGPU, allowing customers to increase their hardware performance by adding the graphics card of their choice. We had a great reception to the new product at the show, demonstrating the focus of the industry to develop the
cabinet solutions. We are partnering with online game developers to help them with that hardware integration so that they can focus on game and online content creation. We have seen a lot of positive opportunities and there is huge market growth as this convergence gathers pace. Throughout the pandemic we saw a lot of expansion in the online content sector and, as markets have opened up, there is strong demand for that content within the land-based market. Quixant’s cabinet strategy is helping with both the hardware and software integration tools to ensure that land-based remains strong and successful. Over the years the added value that Quixant
has provided to its customers is its software support. For our customers, being able to optimise their games and hardware is incredibly important, but it’s also essential that they optimise their UI too. We can help our customers with game optimisation and turnkey integration, utilising Quixant’s software libraries to integrate with hardware to ensure that they can deliver the best possible content to the end user. Taking that a little further, we have looked into how we can speed up the integration process with our software tools, as the speed of execution and speed to market is a competitive advantage.
The road ahead
highest resolution content and to deliver exceptional player experiences. At G2E we launched the Quantum and Qinetic range of cabinets to provide solutions for customers looking for a turnkey option for hardware and software integration, as well as expediting the time it takes them to get their cabinets to market. As the US market is much more established on the land-based side, our focus has been on route markets in which there is a need for support and integration. Here we provide the best value and service to our customers. At ICE it was impressive to see the
convergence of online and land-based and I think that’s where we’ve hit the sweet spot. A lot of our customers are looking for solutions to enable their online content to transfer to
Since G2E there has been a lot of positive sentiment and activity in the market, which is still growing and becoming more consistent. ICE saw new product innovations from our
clients, and the launch by Quixant of the latest QMAX demonstrates our own focus on product development. We see the same with our turnkey solutions, with many of our customers wanting to focus on game creation, relying on Quixant to serve the market by providing a full turnkey cabinet solution for their content. Online convergence requires a new business model and will be reliant on how technology can serve this sector to deliver their product to market. A lot of our customers are on that journey, searching for new technologies and trying to bring their own innovation to the market. Our focus is on how best we can support them, with next- generation technology.
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