ICE REVIEW - SUZOHAPP
“We are extremely satisfied with the outcome of this year’s ICE!” says SUZOHAPP’s Tim Kennedy.
New launches for SUZOHAPP at ICE 2023 I
n the European sports betting market, almost 70% of sports betting revenue is from in-play betting. At ICE 2023, SUZOHAPP showed off solutions to allow customers to place those in-play bets in retail settings without removing themselves from the social event by betting on their phone
and instead engaging in the atmosphere. The new SBT-500+ bartop and SBT-2000 seated models allow
players to immerse themselves in the full betting experience. By allowing customers to be in the seat of the game rather than queuing at a kiosk or at a teller, operators have the opportunity to allow customers to maximize on in-game betting during live events while also contributing to Food & Beverage revenue streams. All units are built with the same foundational hardware allowing updates and training to be made simultaneously across the ecosystem and are supported by SUZOHAPP’s cashier point-of-sale: the SBT-OTC, and the betting payout cash redemption terminal: the CountR CashIO. As a primary supplier to OEMs in the gaming industry, SUZOHAPP will be also launching new designs from its portfolio including new Elo and VisionPro monitors, the BluMax™ PC platform, a Microhard card reader and free fall coin validator, Newland scanners and new printer and POS options from Custom. “We are extremely satisfied with the outcome of this year’s ICE!”
said Tim Kennedy, Vice President of Sales Europe. “It has been a great opportunity to show the new additions to our sports betting ecosystem and talk through all the potential opportunities that we can offer our customers from a flexible design standpoint. We got great feedback on our seated terminal, the SBT-2000, that was designed to be an inclusive and immersive sports betting experience and also have had massive interest in the SBT-500+, our latest bar top unit that includes a bill validator. We started some great conversations and progressed some interesting projects! We’re excited to bring this momentum to New York for the SBC North American Summit in May and to Canada for the Canadian Gaming Summit in June.”
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