ONLINE NEWS
iGB Affiliate London 2023 returns as the biggest edition on record
The 2023 edition of iGB Affiliate London opened on 9th February with visitors participating in the biggest edition of the show on record. The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.
A total of 31 brands made their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Naomi Barton, portfolio director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
Evolution signs agreement with Sky Betting & Gaming
Evolution Group has signed an agreement with Sky Betting & Gaming, part of Flutter, for the provision of Evolution’s complete, world-leading live casino service.
Sky Betting & Gaming are the latest Flutter brand to sign with Evolution following what it described at the time as “a landmark deal” to provide live casino to two of their other brands, Paddy Power and Betfair.
She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time. “Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
This latest deal will see Evolution’s live casino content launch on Sky Betting & Gaming’s brands Sky Vegas, Sky Bet and Sky Bingo. Other Sky Betting & Gaming brands include Soccer Saturday Super 6, Sky Sports Fantasy Football and ITV7, which are the UK’s most popular free-to-play sports games.
Greentube furthers US expansion
Greentube has received an Online Gaming Service Provider licence from the Connecticut Department of Consumer Protection as the supplier continues to broaden its reach in the growing US market.
Greentube is now primed to enter new partnerships with operators in the Constitution State, where online sports betting and casino have been operational since October 2021. This latest licence is Greentube’s third in the US, having entered the market in both New Jersey and Michigan.
Entertaining titles from Greentube’s broad portfolio, including Diamond Cash: Mighty Emperor, Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens and Diamond Cash: Oasis Riches, as well as other titles developed specifically for US players will soon be available in the market.
Recently released numbers show that Connecticut’s sports betting and iGaming market reached record levels in December 2022, with iGaming wagering hitting $1 billion for the first time within an overall total of $1.16n. This figure highlights the depth of the market
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available to Greentube as it continues to focus on the US, with a further launch being prepared for Pennsylvania. The supplier recently enhanced its content creation capabilities in the region through a joint venture with emerging studio Flamingocatz and the acquisition of US development studio Present Creative. Michael Bauer, CFO/CGO at Greentube,
said: “North America continues to be a key region for us and in gaining a third US state licence, we have achieved an important step in our growth journey. There is major potential within the US market and having acquired additional development capabilities to cater to local players, we believe we are well-placed to serve the market with premium content. We are looking forward to teaming up with operators in Connecticut and can’t wait to see how players in the state react to our portfolio.”
The Flutter-owned Sky umbrella gaming brand is already live with Red Tiger online slots games and is soon to re-launch NetEnt online slots too. Both Red Tiger and NetEnt are sister brands of Evolution within the Evolution Group. Andrew Rushgrove, Gaming MD at Sky Betting & Gaming, said: “We recognise the strong performance of Evolution’s live casino portfolio and also the sheer breadth and variety of content, which is growing all the time. Sky Vegas is proud to be the UK’s most popular online Casino and we see a great opportunity in the Live Casino market. Evolution has some stand out titles in this space, such as Crazy Time and Lightning Roulette, along with an exciting 2023 roadmap so we’re delighted to be able to put their content in front of our players.”
Spinomenal steps into Greek market
Spinomenal has taken its first major step into the Greek market with a milestone partnership with Greek online sports betting and gaming leader, Stoiximan, operated by Kaizen Gaming. As part of the content deal, Stoiximan will gain access to a selected variety of slot games with a proven success record. Including crowd favourites such as Poseidon’s Rising, Demi Gods II, Book of Rebirth, Book of Rampage and Wolf Fang.
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