ICE REVIEW – IGT IGT at ICE LONDON 2023
IGT showcases compelling player-driven portfolio at ICE London 2023.
I
nternational Game Technology (IGT) presented its diverse portfolio of top-performing games, cabinets, systems and solutions at the ICE London show. Greeting casino operators and partners
from throughout the world under the theme “We’ve Got Game,” IGT presented innovations to elevate the player experience and drive growth for its casino, lottery, and digital customers. “IGT’s presence at ICE London 2023
provided an ideal platform for us to highlight our latest gaming innovations attuned to specific player preferences,” said Renato Ascoli, IGT CEO Global Gaming. “In addition to sharing the most compelling MLP content in our company’s history, we demonstrated player-tested, proven performers spanning the breadth of our product and solutions portfolio that are designed to propel the success of our customers and partners.”
IGT product highlights at the Company’s stand included:
Building on player-favorite game features of high-performing MLP themes, IGT presented the award-winning Prosperity Link Cai Yun Heng Tong™ and Prosperity Link Wan Shi Ru Yi™ on the PeakSlant49™ cabinet. Additional must-see MLP content included Egyptian Link™ Ramosis’ Treasures™ and Nefturi’s Treasures™ on the versatile PeakSlant32™ cabinet – new takes on some of the Company’s most successful game themes of all time. IGT’s PeakDual 27 cabinet made its ICE
trade show debut. The PeakDual 27 cabinet is an upright gaming machine with two high- definition monitors, a 13.3 digital player panel, and the latest in lighting, audio and convenience technologies supported by a deep library of entertaining premium titles. IGT’s dazzling next-generation mechanical reel cabinet featuring industry-first reel technologies, the DiamondRS, also showed at ICE London. Tailored for Spain’s Amusement with Prize
(AWP) salones sector, the compelling Magic Fortune™ Link MLP featuring four market- attuned themes, including Hephaestus™, Dreams of Egypt™, and Temple of Fire™ was shown on IGT’s ICE London stand. For Eastern European operators, IGT demonstrated its USwitch multi-game packs on the PeakSlant32 cabinet featuring highly entertaining fruit, bonus, and number games
that are programmed specifically to the region’s play styles and preferences. At the show, IGT unveiled its follow-up to the award-winning Clover Edition Purple multi- game pack, the new Sevens Edition Yellow and Green bundles, each with 40 player-attuned games.
Supporting the Company’s momentum in its
core video offering, IGT presented a captivating content portfolio of highly engaging games on portrait and dual-screen cabinets. Standouts included Money Mage Alcina™ Cash Eruption, Mighty X Festival™, and Fortune Owl™ video slots on the new PeakDual 27 cabinet. Highlights on the PeakSlant49 portrait cabinet included performance-proven titles, including Samurai 888™ Katsumi, Prosperity Pearl™, and Zodiac Dragon Cash on Reels™. Exclusive to the U.K., the Company’s
dynamic new IGT Unite™ multi-game chooser previewed at the show. Combining the best USwitch core and MLP content on a single machine, the IGT Unite chooser features a dedicated space for linked and core
categories on one screen and features player-proven games like Prosperity Link and Fort Knox™. IGT PlayDigital demonstrated its expanded
content library. Attendees learnt more about a complete online casino, including a game aggregation platform, bolt-on jackpots, and the latest slot games, including Cleopatra Grand™, Cool Catch™, Ice Heist™, and Crabbin’ Crazy II™, plus omnichannel titles. There will also be demonstrations of a new three-game series inspired by Greek mythology, Olympus Zeus Megaways™, Olympus Hades Megaways™, and Olympus Raging Megaways™. The PlaySports team showcased their industry-leading B2B products and services, from the award- winning PeakBarTop™ and self-service QuickBet kiosk to trading advisory services and a proven technology platform. IGT’s Systems team presented the Company’s industry-leading Resort Wallet with IGTPay cashless gaming modules of the IGT ADVANTAGE casino management system. The fully integrated, turnkey cashless gaming solution generates a range of benefits for both operators and players. In addition, IGT demonstrated a variety of bonusing apps and highlight the operational efficiencies of hosting IGT ADVANTAGE in the cloud.
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