ICE REVIEW – ARUZE
Aruze Gaming Debuts Suite of iGaming Titles iGaming presence to expand internationally beginning with Europe.
A
ruze Gaming Europe (Aruze) debuted several of its iGaming titles in the European market, beginning with Malta. In addition to
this launch in Malta, Aruze targeted a February launch in the UK with multiple operators.
Aruze iGaming recently debuted in
Malta through a partnership with 1X2 Network and Gromada, which features fi ve Aruze titles that are available to play. Aruze currently has over 30 titles available in New Jersey, which will be rolled out to the European market pending approvals. Aruze will continue to target iGaming
growth alongside brick-and-mortar growth in 2023 to include more jurisdictions in Europe, Canada, Latin America, and the US. In these jurisdictions, Aruze will build on existing operator relationships, as well as new ones, to bring Aruze’s engaging and fun titles to players in the comfort of their own home, or on the go. “We fi rmly believe that the future of
casino gaming is not a ‘winner-takes-all’ between iGaming and brick-and-mortar. Successful casino gaming is actually a blend of the two; and, at Aruze, we’re making this blend our top priority for
2023.” said Kurt Hansen, vice president of iGaming. “Our new offi ce in Europe shows our localized focus for that region, which will include expanding our iGaming presence and bringing instant winnings and on the go fun to our European players.” Aruze’s approach to traditional and non-traditional fun alike is not just limited to its casino games. Several of Aruze’s iGaming titles are adapted from its suite of esteemed fl oor titles, as well as some iGaming originals. All games that are already
approved, as well as new games that are under development were on display and demoed at ICE 2023, as well as Aruze’s brick-and-mortar products.
50 MARCH 2023
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