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ICE REVIEW – MERKUR GAMING


noting that all three show days had been superbly attended and that the entire Merkur team had been extremely busy in terms of customer visits and enquiries, across all three show days. Merkur’s ICE headline display covered both the International and German domestic markets by featuring the latest Linked Progressive Jackpot attractions Link Zone 2 now with enhanced software and a brand new range of four game titles, The legend of FuLu Chen, China Charms, Solar Link and the all-new Five. Also new is the futuristic styled Zonic cabinet that has its own Zone on the ICE booth, featuring the Red Pocket Jackpot and the arcade gaming hit title, Merkur Mystery Jackpot. Merkur Gaming was, as always, supported extensively by other members of the gaming family. Colleagues from Spain’s Merkur Dosniha, led by CEO Carlos Chacon, featured the full range of their market specific product portfolio and reported an exceptionally strong level of customer enquiries. While the Netherlands, a hugely successful market for Merkur, also has its own dedicated area of the ICE booth, showing top game titles, for both casino and arcade applications. A recent slot performance and analytics poll conducted by Eilers & Krejcik highlighted the M-Box Trio and its multigame content as the number 1 performing cabinet in the survey’s featured Holland Casinos location, running at 4.89 times floor average. Having shown impressive growth and performance, even through Covid affected times, Merkur’s UK subsidiary Blueprint presented its Avante Trio, Auroramax, Ultramax and Alpha Trio cabinets; each exhibiting powerful games collections that proved enthralling for all the home visitors to ICE, and those far beyond. Cash handling gurus, GeWeTe also had a


very successful ICE. The specialists in cash handling technology, GeWeTe displayed a huge selection of their market leading products, including a new addition to their Cash Center range, the Cash Center Backloader. Merkur eSolutions presented its eSolutions terminal that allows customers, and their customers, rapid and seamless access to value-added online services. The company’s paylado ewallet attracted great interest at the show, presenting what is described as the ‘easiest way to turn cash into e-money’. Also, in the iGaming space, online gaming specialists edict egaming, based in Hamburg, Germany, and with almost a quarter century’s experience, had


in 2021 launched and now proudly displayed at ICE its Aggregator Solution that integrates various world class content providers into the edict platform. Edict continues to make great progress in Latin America and confirmed at ICE that March will see them exhibit at the GAT even in Cartagena, Colombia. Three exhausting but hugely satisfying


from a business point of view show days all combined to make the return of ICE an enormous success for Merkur. A sentiment clearly expressed by Sakis Isaakidis. “ICE was a truly excellent show, on all levels. We


were all, exhibitors, customers, business partners and guests, able to celebrate one of the international gaming industry’s premier events. It was hard work, for everyone, but the sense of satisfaction that was so widely apparent by the end of the show. I want to thank the entire Merkur team for the work that they delivered during ICE. WE all did our job, the customers played their vital part and the overall result was simply outstanding. Taking everything into account I think we can all agree that 2023 was the best ICE… ever: Many Happy Returns, indeed!”


MARCH 2023 49


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