INDUSTRY INNOVATIONS How can AI optimise online casinos?
As artifi cial intelligence (AI) becomes an integral element in the gambling industry, Slotegrator delves into the benefi ts of AI and its future in the sector.
E
lements of artifi cial intelligence (AI) are being introduced into virtually every area of the gaming industry, from game development to marketing and player retention. AI has qualitatively expanded the horizons of the industry, creating an environment in which the possibilities of machine control become virtually limitless. The gambling industry is an ideal sandbox for AI innovations. Online gambling companies use the vast volumes of data at their disposal to predict risks with increased accuracy, compile odds, segment players, identify audience behaviour patterns, optimise rewards programs, and detect fraud — all processes begging for an AI solution. “It’s clear that artifi cial intelligence helps improve gameplay mechanics throughout the lifecycle, personalise the offer to customers, and improve service. Also, AI already has great opportunities to manage online casinos,” says Dmytro Kryvorchuk, sales team lead at Slotegrator. “I am confi dent that by introducing AI into various online casino processes, it will become possible in the future to offer new gaming solutions to the market that will not only multiply the audience of online casinos in different parts of the world, but also create a new offer in the market.”
SAFER GAMBLING
Ultimately, AI elements benefi t both industry players and customers. Let’s take the example of an online casino and see what AI has to offer:
PROCESS AUTOMATION Most online casino processes can be automated: registration, deposits, withdrawals, bonus systems, gathering business intelligence data, etc. These advantages give a head start to platforms where such elements are already implemented.
SECURITY
Security is valued both during gameplay and while making transactions. The online gambling sector is heavily monitored and regulated, making it necessary to rely on top-notch technology to meet regulatory requirements. In addition, programs with AI are excellent at helping identify suspicious behaviour.
Changing the game E
venBet Gaming’s Game Constructor tool enables operators to tailor any of the 30+ existing games on its platform to suit player preferences. This includes changing elements such as the number of players in a game, the number of cards dealt to the table, discarded, or used in combinations, as well as the lowest and highest cards in the deck and the visibility of discarded cards. As a result, operators can offer variations on poker that deviate from traditional games but are quickly growing in popularity as players seek out new forms of gaming.
For instance, in Crazy Omaha, players are dealt four cards and can use all fi ve community cards; in Nude Omaha, buried cards are visible to all players; and Omaha 7 Sheer Pre-Flop sees players receive seven cards, fi ve of which need to be discarded post-fl op.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “We’re incredibly excited to
10 MARCH 2023 GIO
MARKETING OPTIMISATION Using artifi cial intelligence systems, casinos can analyse customer behaviour and preferences, segment them, and offer special promotions. This allows casinos to tailor marketing campaigns and promotions for most of their customers.
Some players need help tracking their spending. AI can create customised budgeting plans for players based on their gaming behaviour. These tools allow them to account for income, expenses, and other fi nancial factors. Moreover, players can receive notifi cations or alerts about spending limits. This way, players can better manage their fi nances and set realistic spending limits. For the casino itself, digital AI solutions make it easier to track transactions and prevent possible fraud.
CUSTOMER SERVICE
Chatbots, which offer personalised assistance to casino customers, are quickly becoming indispensable. In addition, they can give players tips and game recommendations — and their 24/7 availability is another big advantage.
EvenBet Gaming has boosted its platform with the development of a game customisation tool.
launch this new tool. Game Constructor increases an operator’s freedom in creating a unique offering signifi cantly and their ability to stand out not with bonus size, but with creative mechanics that increase engagement and brand value. No one understands their player’s preferences better than operators and this tool hands them the ability to act upon that knowledge and deliver the games their players want to play.”
As well as these room and table customisation options, operators can use the tool to brand specifi c games and tournaments, ensuring their offerings are associated with their company’s core values. Operators can create, test and keep as many custom games as they wish, as well as test potential game formats extensively before releasing them to their player base.
Starostenkov added: “Operators can push creativity and offer their players a wider variety
of games. The idea is that instead of creating completely new card games, they can take existing games and modify them. For example, with Texas Hold’em they could change the number of poker cards from two to three. They have the freedom to make small variations and trial it with players. Differentiating yourself from your competitors will become more and more essential. Through our tool, operators can create a unique position in the market. In Q2/ Q3 2023, we will release this game constructor tool for players so even they will be able to create new game variations. This creates an additional layer of fun and creativity.”
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