CONTENTS
4 NEWS
The latest news from the industry. 7 2MEE
James Riley, founder and CEO of UK-based company 2mee, spoke to GIO about its innovative approach to advertising and engaging new audiences.
8 TVBET
Vlad Slyusarenko, chief marketing offi cer at TVBET talks about how the iGaming industry is becoming united through the Bet on Good Foundation.
10 INDUSTRY INNOVATIONS
Slotegrator highlights how AI can optimise online casinos, while EvenBet delves into its latest innovation, the Game Constructor tool.
11 ICE REVIEWS
GIO spoke to a range of key exhibitors about their thoughts on the 2023 edition of ICE.
16 PRODUCT SHOWCASE
The hottest new slot and mobile games on the market.
8
I think we can all agree that this year’s edition of ICE was a success. As Finnplay managing director, Jaakko Soininen says in our ICE Reviews (which you can fi nd on page 12), the show proved that “innovation remains the driving force within the iGaming industry”. Whether it was launching new products or enhancing their portfolio, innovation was a predominant focus for exhibitors throughout the show. In this issue we’ve carried on the theme of innovation with key insights from Slotegrator about how AI can optimise online casinos as well as an overview of EvenBet Gaming’s new customisation tool. Elsewhere in the issue you’ll fi nd an exclusive interview with Vlad Slyusarenko, chief marketing offi cer at TVBET about the launch of the Bet on Good Foundation. This incredible charity has been organised to help those in need in Ukraine, and Slyusarenko has highlighted all the ways the industry can get involved. Last but not least, our product showcase has returned with the latest slot and mobile games from market-leading companies. I hope you enjoy the issue!
Anjali 7
12
GIO MARCH 2023 3
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