Fra nchise Marketing Awards 2018


Best Overa ll Marketing Campaign Winner: Expense Reduction Analysts


Helping organisations improve their bottom lines


Use your experience and our expertise to build a successful b2b consulting franchise


ERA UK Franchise Partners work together to provide clients with a range of advice and business strategy to help them streamline overhead costs and generate fi nancial savings.


Working with colleagues and client stakeholders, you provide consultancy and generate long-term added value by leveraging your own experience – and that of a unique network of colleagues – on behalf of your clients.


Our franchise model works for people from many walks of life; it’s not necessarily limited to those with a background in business. What they typically have in common is hunger and a motivation to gain control of their lives by being their own boss. Most are looking for fl exibility and control after many years of corporate life; wanting to work for themselves and earn what they deserve, rather than have their hard work benefi t someone else.


Together our Franchise Partners save UK businesses millions of pounds per year – come and share in our success!


Our next Free Discovery Day Seminars are on the following dates and locations:


6th Septmber - Kent 27th September - Canary Wharf 11th October - Kent 25th October - Canary Wharf


8th November - Birmingham 27th 13th


November - Canary Wharf December - Kent


To reserve your place or for more information, please contact us at:


> www.erafranchise.net > 01732 525901 > franchiseteam@erauk.net


comments: The results of this


comprehensive campaign


speak for themselves. We were particularly impressed with the use of thought leadership to generate enquiries for franchisees.


Judges’


TOP 10


Category finalists: Award criteria:


Auditel The Fra nk Part nership


Expense Reduction Analysts is part of a global network of procurement consultants with around 150 operating in the UK and Ireland. ERA uses its specialists’ experience to offer strategic business advice and practical methods that optimise relationships, get the best from suppliers, and generate cash savings for delighted clients.


The judges looked for a clearly developed theme that has been applied over a period of at least six months.


Key criteria included: • Development of a theme across at least three media platforms, such as print advertisements, radio and web


• Consistency and longevity of approach


• Overall impact and brand awareness


88


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