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FRANCHISEFOCUS IN V ESTMENT: FROM £ 15 ,000 Easy does it


easyStorage is a new opportunity in the high-growth storage sector


T


he easyStorage business is part of the ‘easy’ family of brands, which includes easyJet. The distinct


orange logo is instantly recognisable and associated with value. In the same way easyJet brought down the cost of flying, easyStorage has found a way to lower the cost of storing. The potential is enormous.


Storage is on the up The UK storage market has grown impressively over many years and offers excellent returns. At the heart of the sector is self-storage, where customers transport and then store their belongings in individual units within large warehouses. A 2018 report by Cushman and Wakefield estimated its annual turnover to be worth £750million. Usage for the year grew by 8.8 per cent to 2.8 million sq ft.


Self-storage is highly inefficient As much as 48 per cent of a self-storage warehouse is lost to access corridors and height restrictions. This inefficiency, coupled with the rising cost of real estate, has forced up prices making self-storage too expensive


for many. The average monthly spend for customers in London is a staggering £360 – elsewhere in the UK it’s £190. In the US, that figure is just $91 (£70) – little wonder that uptake is 10 times greater. The report confirmed that 88 per cent of UK customers had expected to pay less for self-storage. “The market is crying out for reasonably


priced storage,” says Tim Slesinger, founder of easyStorage. He went back to basics to design a simpler, and more efficient, storage model. Tim is no stranger to storage – he founded and later sold OSG, the document and data storage company that was a market leader in 11 countries.


Lower cost and easier for customers The easyStorage model is based on large storage pods, transported on specially adapted vans to a customer’s home for packing. Tim says: “Customers are delighted that we collect. Pods are stacked high and deep in the warehouse, which is highly efficient. Our prices are up to 50 per cent lower than competitors.” Customers can visit their pods or have them returned.


“easyStorage brings all the support needed to set up and build a successful business”


Storage for all, not just the few “My business values were a perfect match with the ‘easy’ brand. When I approached Sir Stelios he couldn’t agree more and things moved forward very quickly.” Through targeted digital advertising,


customers started arriving, many from self-storage competitors. easyStorage now has five centres in London and franchises in Liverpool and Enfield. The company has a maximum five-star rating on Trustpilot.


Excellent support for franchisees Nigel Dawson, franchise director for easyStorage, has a wealth of franchise experience gained with Dollond & Aitchison, Boots, Guinot and Dyno. Nigel says: “The easyStorage franchise brings together all the elements and support needed to set up and build a successful business. There are opportunities available across the UK with a low initial investment. It is scalable, allowing investors to build up the business with impressive returns.”


Discovery days Discovery days will be held in London, Birmingham and Manchester. Reservation is advisable and can be made through the company website. l


CONTACT easyStorage Storage


020 3929 8240 www.easystorage.com franchising@easystorage.com


BUSINESSFRANCHISE.COM 73


Investment level: £10k-£20k


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