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NEWS & TRENDS


FMA 2018 winners announced


u Excellence in franchise marketing was recognised and celebrated at the 13th annual Franchise Marketing Awards. Excited fi nalists convened to learn the


results of the esteemed awards on the evening of 5 October. As one of the industry’s most


coveted accolades, the Franchise Marketing Awards shine a light on the marketing programmes and marketing support provided by franchisors to their franchise networks. For 13 years, the awards have evaluated the design, execution and results of marketing programmes from scores of franchise brands, providing recognition and celebration of innovative and effective marketing campaigns and tools. Proudly sponsored by AW Digital, this


year’s awards attracted an especially high number of entries from a wide spectrum of franchise brands, and a panel of four independent experts enjoyed judging six categories of award. AW Digital also presented the award for Best Online Marketing Campaign to courier services franchise InXpress. Helen Wood, portfolio sales manager at


Venture Marketing Group, which organises the event, summarises the signifi cance of the Franchise Marketing Awards: “These awards refl ect one of the fundamental advantages of franchising – the ongoing support of the franchisor.


easyGroup IN NUMBERS


1922


year the Cooper Black font was developed


0 21 c easyGroup Pantone ref


“I offer massive congratulations to the


fi nalists and winners of these awards, each of whom has demonstrated dedication to supporting their franchise networks through well-designed and effective marketing programmes.” The organisers of the awards would


like to thank the sponsor, AW Digital, and the judges for giving up their time and expertise: Pip Wilkins, chief executive at the bfa; Tony Massey, UK deputy head of franchising at HSBC; Jane Masih, head of franchising at Owen White Solicitors; and Tim Samuel, commercial director at Smithfi eld Agency.


The Franchise Marketing Awards is reviewed in full in this issue, starting at page 81


Comment


“We have a great deal of confi dence [that franchising] will allow the brand to get to all places faster than the Co-op can get it there alone. By bringing together the knowledge and experience that exists in the retail business of Co-op and the wholesale business of Nisa, we can bring together complementary skills that will allow us to do the right thing by customers and work better with our stakeholders and suppliers."


132


destinations easyJet fl ies to 28


age that Sir Stelios Haji- Iannou was when he founded his business


10am, 1 Nov 1995


fi rst easyJet fl ight took off 100,000


easyGym active members 6


varieties of hot chocolate easyCoffee sells, and they are: coconut, salted caramel, white chocolate, raspberry, popcorn syrup and double chocolate!


Ken Towle The CEO of Nisa on supermarket Co-op's recent announcement of its franchise proposition, which already has stores operating and plans to roll out more


BUSINESSFRANCHISE.COM 7


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