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Management franchises


Visiting Angels Dan Archer


Dan is the managing director of Visiting Angels UK.


Visiting Angels is already one of the largest homecare providers in the US with almost 600 franchised offices. The business has been built over 20 years with strong ethical and community values at its core. The lessons learned from 20 years in the


private care sector are now being brought over to the UK as the Visiting Angels franchise is offered in the country for the first time.


Managing director Dan Archer explains: “One thing that we learned in the US is the importance of structuring the business as a carer-centric organisation. “Many care businesses pay lip service


to their carer focus without carrying that through to the structure that they operate. We have built the business by asking the question: ‘What does that mean for our carers?’ As we move into franchising we will be taking the same approach: ‘What does that mean for our franchisees?’” Ongoing support for franchisees will be


provided throughout the life of the business and Dan believes that the support provided by the franchisor’s staff has a crucial role to play in business success.


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He explains: “On a day-to-day basis


franchisees should be able to rely on members of the franchise support team for the more dynamic challenges associated with running a business. When I brought Visiting Angels to the UK over a year ago, I wanted to be able to say to a franchisee


“Ongoing support for franchisees will be provided throughout the life of the business”


that I had done everything in the business – and faced every challenge that they might need help with. I wanted to make sure that the franchisee support team and I had first- hand experience of running the business.”


A franchise with Visiting Angels will


deliver experience on day one. Almost 600 franchisees regularly provide best-practice content that new UK franchisees will gain access to. Dan continues: “Our business is new in the UK and our early franchisees will benefit from being part of a close-knit group and having a real influence on the direction of the business in this country. At the same time, we have a wealth of experience in the US we can call upon and we’re following in the footsteps of other stateside homecare brands that are now established in the UK. It is a genuine win-win.” Dan has been in franchising since the 1990s and has extensive knowledge of the homecare sector. He is a former British Franchise Association (bfa) director, having served on the bfa board for nearly six years. He says: “I have had some fantastic


teachers in franchising. I have worked with remarkable people in both franchise and care businesses, and I am looking forward to bringing my experience to bear on the development of Visiting Angels in the UK.”


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