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Ask the expert s


Ask the expert s


A professional panel answer your questions on all aspects of franchising


R A C HEL EV AN S


Marketing manager at Jackson Fire & Security


u Once you have researched the different franchise opportunities available you may arrive at a shortlist of four or fi ve to research further. By attending a discovery day you should gain a better understanding of the industry you are interested in, how they make money and the most profi table aspects of the business. You will also get a feel for your individual role within that business, whether it will be hands-on delivering the product or service, or a management franchise such as Jackson Fire & Security. It is important you get to meet the team


you will be working with. It’s a two-stage process: you need to see if the business opportunity is right for you and the


Should I attend a discovery day before investing in a fra nchise opport unity?


franchisor is looking to establish if you are the right person to represent the brand. At a discovery day you should also get a much better understanding of the level of training and support available from the franchisor. Following on from a discovery day, if you think a particular franchise could be the right fi t for you I would recommend going back to spend time with the different departments of the business. For example, at Jackson Fire & Security we encourage a second visit for an engineering discovery day, so our potential franchisees can see where and how the money is being made and how profi table they can make their own business.


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