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FRANCHISEFOCUS INVESTMENT: FROM £12,000 Doing things the easy way


easyCoffee offers franchisees a full-support service in a fast-growing coffee sector


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aunched two years ago, the latest member of the ‘easy’ family, easyCoffee, is taking on the major


coffee chains with its quality Fairtrade coffee at value prices. In a booming market – the coffee market was worth £9.6billion last year – selling quality coffee at up to 25 per cent lower prices than the major chains is a disruptor move that has already made easyCoffee one of fastest-growing coffee chains on the high street. The business sold its millionth cup of


coffee earlier this year, establishing it as the UK’s only value coffee chain for customers wanting a quality coffee at a competitive price in attractive surroundings. Now the business is embarking on ambitious expansion plans that will see it open 200 coffee shops over three years and install 800 vending machines in the next 12 months. It recently secured £10million of investment from Stellar Asset Management to develop its vending business.


With seven multi-franchise partners already committed to opening half of the proposed coffee shops, the company can focus on selecting the right partners for its remaining planned shops, as well as vending machine franchisees. easyCoffee is currently seeking franchise partners for coffee shops in Hastings, Lancashire, Bristol, Bedfordshire, Midlands, Manchester, Liverpool, Wales, Ireland, Scotland and the South East. easyCoffee CEO Nathan Lowry explains: “People are attracted by the popularity of the ‘easy’ brand and also by the knowledge that we have a tried-and- tested model that has supported our franchise partners to grow their business and become profi table faster.” The business is now seeking experienced


and well-fi nanced entrepreneurs keen to build their own multi-unit networks of between 10 and 40 shops. For a £150,000 investment, easyCoffee provides a bespoke


solution for each franchisee. This includes sourcing a suitable location, negotiating leases and setting up the shop; access to training programmes, including barista certifi cation; marketing and innovation input, including shop launch activity; strategic planning and operations consultation; and opportunities for cross- promotion with other ‘easy’ brands. As part of the £15,000 vending package


easyCoffee offers franchisees, it provides, manages and supplies a vending machine in a high-traffi c location. There are already over 50 of the 850 planned easyCoffee vending machines in convenience shops, leisure centres, forecourts and other outlets across the UK, as the company begins a major roll-out programme. Investors, who usually invest in between one and fi ve machines each, share a slice of the profi ts on sales, which they can track in real time on a specially-designed telemetry app. As well as expansion potential for


vending franchises in airports in the UK and abroad thanks to its sister brand easyJet, being part of the ‘easy’ group means that there is also scope for the business to expand its vending offering into other ‘easy’ businesses, such as easyHotel and easyGym. Nathan concludes: “An easyCoffee


franchise offers people the best of both worlds. They can be part of an iconic brand known and loved by consumers everywhere and be their own boss. They can face the unique challenges of running a profi table business today, but know that our expert team are behind them every step of the way.” l


CONTACT easyCoffee Coffee retail and vending 020 7499 3543 www.easy.coffee franchise@easy.coffee


BUSINESSFRANCHISE.COM 77


Investment level: £10k-£20k


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