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FRANCHISEFOCUS INVESTMENT: FROM £75 ,000 The cherry on top Warrens Bakery continues to rise in the world of franchising I


t’s an exciting time of development in Warrens Bakery’s 150-year history, with 2018 proving to be an extremely


successful year for the world’s oldest maker of Cornish pasties and Cornwall’s oldest bakery.


Not only has this year seen the premium artisan bakery continue its phenomenal growth across the UK, but it has also been crowned the winner of the esteemed National Craft Bakery Business Award at the Baking Industry Awards. Commenting on the win, Mark Sullivan, chairman of Warrens Bakery says: “As a business, Warrens Bakery is growing at a rapid pace but the core values and working practices remain the same as they have always been. We are proudly celebrating this win that is due to the hard work and commitment of our greatly valued team, and the dedication to sourcing the best ingredients and producing the finest artisan bakery products.”


"Working in partnership with established local franchisees has proven to be a winning formula"


Expanding into new regions by


working in partnership with established local franchisees has proven to be a winning formula for the bakery, with many franchise stores opening across the UK in the past 18 months. The premium bakery now has stores in the South West, Greater London, Manchester, Birmingham, Hampshire, Sussex, Essex, Surrey and Kent, and plans to expand further afield. In September, Warrens Bakery opened its 21st franchise store, in Redhill, and ventured into Wales earlier this year, opening a bakery in Merthyr Tydfil. It now plans to open hundreds of new bakeries across the UK in the next five years. Even with 70 stores across the country,


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Warrens Bakery still crimps all of its pasties by hand in Cornwall. In addition to its iconic pasties, it has become renowned for its selection of artisan breads and speciality Cornish delicacies, as well as its focus on provenance, handcrafted skill and innovation. All of Warrens’ baked goods are made with an enormous amount of care and attention to detail, with many still produced using traditional recipes and techniques. This summer saw the launch of


Warrens Bakery’s campaign to find its first ever Young Budding Baker of the Year to help support the next generation of bakers. Head baker Jason Jobling, who has been with the team for an incredible 26 years, led the search, with the help of baking star Martha Collison, to recruit young bakers, with the winner, Florrie Smith, receiving a behind-the-scenes tour at Warrens Bakery in Cornwall, a masterclass with Jason and the opportunity to develop a brand-new bake to be sold


across Warrens Bakery’s stores. Christmas is always an exciting time at


Warrens Bakery. Previous festive favourites include the much-loved mince pie pasty, and this year will see the launch of two new Christmas-inspired pasties: a three-bird roast pasty and an irresistible Christmas pudding pasty. Throughout 2018, there have been a number of new ranges launched alongside the opening of new stores, including a Good Taste range, a limited- edition Around the World in 80 Days range, and a nostalgic summer range bursting with classic British bakes.l


CONTACT Warrens Bakery Food and drink 07432 020 438 www.warrensbakery.co.uk andy.hulbert@warrensbakery.co.uk


Investment level: £50k-£100k


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