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Run the show


Pip Wilkins, CEO of the British Franchise Association, explains why events such as the bfa’s Empowering Women in Business are so important…


industry evolve into a more dynamic and diverse place. It is a great industry to get your foot in, and a good option for women to gain their business acumen and build a business in which they can take ownership. With female business owners


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contributing £3.51billion to the UK economy in 2015, it is clear we are only scratching the surface of the potential of female entrepreneurs, and that is why it is important, as women, to celebrate successes.* Women contribute so much, but there is a lot more we can do. The bfa launched Empowering Women in Business (EWIB) six years ago and it has become one of the fl agship events on the bfa calendar. This is the fi rst year in which we have widened the event to include women from all areas of business.


"The event is designed to invoke discussion, create debate, and educate"


Coming together This year, the bfa NatWest Empowering Women in Business event will be held at the Nottingham Belfry on 15th November (get your tickets quick). It is a place for women to come together and share their


s a woman who has been in franchising for the best part of my life, I have witnessed the


career journey, learn from each other’s mistakes and triumphs, and network and learn through a series of speeches, seminars, and workshops. This year’s themes focus on:


• Leadership: rise to power, leadership styles, mentors, awards


• Culture: overcoming obstacles, breaking down walls and rebuilding, women supporting women


• Wellbeing: balancing responsibilities, struggles, needs and teamwork


These are designed to invoke discussion,


create debate, and educate. I truly believe that in coming together and having that support, we can all become better and more confi dent businesswomen. Key speakers on the day include: Toni


Eastwood OBE, a pioneer of female equality in the workplace; Sarah Kelly, CEO of Stagecoach Performing Arts; and Laura Harvey-Smith QFP, franchise development and recruitment consultant at The Franchising Centre. We also have a very exciting and high-profi le key speaker with a wicked sense of humour, so watch this space.


Editorial campaign around empowering women With so many brilliant women in the franchising sector and business in general, the bfa wanted to make sure that they


were celebrated and recognised, so for the fi rst time, we rolled out an editorial campaign. We spoke to many of our franchisees and franchisors to discover their career journey, as well as women outside the industry, to fi nd out what challenges they faced and how they conquered them. Many of the problems they raised are


central themes we will discuss at the EWIB event, from being afraid to make mistakes, going back to work after having children, and trying to fi ght self-doubt, which is something many of the people we interviewed said was a major issue holding them back in the past. It has been fascinating to see the inspiring stories of each and every one of them, and to tell their personal story in order to help and encourage others in similar situations or thinking about going into business. These stories are admirable, and I hope


that women come along to EWIB and share their own journey, network with like- minded women and take part in what is going to be a great day of debate.


Come to EWIB There are still places available for the event, and you can book online by visiting thebfa.org/events/empowering-women- in-business-2018. If you want to fi nd out more information, get in touch with business services manager Carys Jukes on carysjukes@thebfa.org. l


BUSINESSFRANCHISE.COM 11


Source: NatWest’s Women in Business


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