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Food franchises


Leonidas


What’s the story behind Leonidas and what makes it so special? Leonidas is the leading Belgian chocolate brand. Established over 100 years ago, it is still a family-run business. Making luxury chocolates available to


all was the lifelong dream of our founding father, a Greek confectioner named Leonidas Kestekides – and to this day it’s in our mission statement. The chocolates are made with 100 per cent pure cocoa butter, carefully selected natural ingredients and – most of all – passion! In 2013 Leonidas received certifi cation


of warrant holder to the Belgian royal household: the culmination of more than 100 years of pure craftsmanship. These guiding principles are just as strong across today’s franchise network; whether it's within a store, café, shop- within-a-shop or a shopping centre island or kiosk, the aim is always to create a spacious atmosphere that appeals to the senses while paying homage to the heritage of our brand. Joining our rapidly growing international


network means sharing your passion with as many people as possible, having a real


love for chocolate and, above all, having the opportunity to develop your business with day-to-day support. It’s truly like a family.


What training and support do you provide initially, and ongoing? The teams at Leonidas are professionals who are able to help you at every stage in your project, including: • Help with drafting your business plan • Sourcing premises and proving links with architects


• Upstream training at Leonidas Academy (Brussels) and a digital eLearning platform in multiple languages


• Help with opening and setup • Support, assistance and upgrading your skills throughout your career and increased support during your fi rst year


What’s so rewarding about running a food and drink franchise? Running a food and drink business gives you the opportunity to spread happiness, especially when you offer the highest- quality chocolates. Your success will come from delivering excellence along with your


Sebastien Schwartz of Leonidas tells of the brand’s beginnings and what benefi ts come with running a franchise with the luxury chocolate brand


passion to please each and every one of your customers.


What are the benefi ts of investing in and operating a franchise with Leonidas? First, our franchise model is unique and extremely attractive. With Leonidas you will have: • No initial fees • No royalties • Integration process free of charge • Continuous training • A made-to-measure solution • A strong identity • An innovative concept


Also, Leonidas enjoys a unique position in the market: the best chocolate at an affordable price.


What are the ideal qualities that you are looking for in a franchisee? Leonidas is looking for people that are passionate – about chocolate, but also about customer service. Our company is still run by a descendant of Leonidas Kestekides and we have a lot of families running a store together or even multiple units.


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