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Management fra nchises


I


f you are highly organised with excellent interpersonal and leadership skills, then a management franchise could be right for you.


Investing in a business in this sector means overseeing the smooth running of the company, and while you can be as hands on as you like, your employees will look after the day-to-day operations. You could drastically reduce your amount of time spent in the offi ce, allowing for a much better work-life balance. One benefi t of franchising is the weight of fi nding premises, marketing, and pricing is lifted from your shoulders. You are also


in a strong position should you wish to sell the business on once you’ve grown it, as there will be little disruption to the organisation and set up, such as employees. It isn’t crucial for you to have experience in the specifi c industry


you’re looking to enter, but franchisors will look favourably at candidates with managerial experience in some form. They will also appreciate the numbers – a recent Gallup poll found that the best managers contribute 48 per cent higher profi t to their respective companies than average directors. Here, we take a look at fi ve franchising success stories…


Home Instead Senior Care Mike and Jane Fra ncis


Mike and Jane own the Home Instead Senior Care fra nchise in Cambridge and have been opera ting since January 2010.


What attracted you to franchising and why Home Instead in particular? Our previous experience of running a business had exposed us to all the issues that any business owner experiences, but in a standalone business there is no support or peer group to draw upon or guide you. Franchising with Home Instead has provided us with a ready-made and proven business model, ongoing support, a template for the business to grow and many business owners whose varied experience and views are invaluable. We chose Home Instead because it felt


right. There is a lot of evidence that cultural fi t is the key to success in any organisation. We met the franchisor and liked what we heard and saw, and we would make the same decision today without a doubt.


What are the benefi ts and challenges involved in running a management franchise? The support from head offi ce and network are key benefi ts, as well as the marketing initiatives that Home Instead creates. The


other benefi t of a management franchise is the ability to grow your business, to be a business leader and build a fantastic team around you to deal with the daily operations. The key challenge for us has been deciding how to grow – our sector is expanding tremendously and we are experiencing rapid growth, which means we are repeatedly investing to ensure we keep up with demand.


What kind of support have you received from the franchisor? The support we receive from our national offi ce has been very good and is continually improving and developing. We didn’t need guidance about how to run a business in the early days as we had previous experience of our own business, but this type of support is available. It has been very useful to be part of a performance group in the last year, which allows us to compare ourselves to peer offi ces and discuss key issues openly. National offi ce has also created some


strong marketing programmes that we have adopted successfully.


How has life changed since you set up your business? It’s become busier! Running a business is a full-time commitment, certainly if it grows as ours has done. We do, however, have the luxury of running our lives the way we wish to: taking time off for school events, running the parent taxi and seeing our children grow up. For us, that’s worth every late night in the kitchen dealing with spreadsheets and planning our next investment decision.


What qualities do you feel are important in order to achieve success as a franchisee? The fi rst is commitment. Whatever the outcome you want from your business, you have to be absolutely committed to it and the life you need to lead to make it happen. The second is trust. If you invest in a franchise business, then trust their model and work to it without deviation.


BUSINESSFRANCHISE.COM 31


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