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FRANCHISEFOCUS IN V ESTMENT: FROM £300,000 Make a positive decision


The biggest risk in business? It could be you – and that’s a good thing, says Platinum Property Partners


T


he worst fear that many people have when considering starting their own business is that it fails.


External risk factors are critical to your


chances of success. This is why the UK franchise industry has seen a phenomenal 10 per cent growth over the past four years alone, as people seek out tried-and-tested models to replicate rather than struggling to think of, and implement, their own business idea – one that may well prove to be unsuccessful. However, no two business opportunities


– or franchises – are the same, plus the fortunes of any sector or industry are subject to changes outside of your control. New industry legislation, an increase in operational costs and lack of consumer confidence are just some of the things that can negatively impact the profitability and sustainability of any business. The property sector is no exception and


the team at Platinum Property Partners (PPP) constantly work to help people to understand, assess and minimise the risks of investing in property. The PPP model is purposely designed to maximise income that can withstand the three major external risks when it comes to investing in property: • A property market crash resulting in negative equity


• Interest rate rises pushing up monthly mortgage payments


• Void periods, where the rooms are untenanted and there’s little or no rent coming in


However, no amount of due diligence and analysis or business planning can alleviate all risks, because, ultimately, the biggest risk in any business is you and the decisions you make.


Goals don’t work. Decisions do Of course, the single biggest threat to your success in any business is not actually taking the first leap of faith. As entrepreneurial philanthropist Tony


Robbins would say: “If you do what you’ve always done, you’ll get what you’ve always got.” If you’ve determined that you can


realistically achieve what you want, both financially and personally; feel comfortable that you’ve taken enough steps to ensure all external risks to the business have been mitigated; and have sufficient capital and knowledge to move forward, then don’t delay. PPP’s Franchise Partners are drawn to the


franchise since they are looking for a way they can earn a significant income without having to work ‘in’ the business every day. The PPP property investment model ticks all the boxes along with the added security of being an established franchise.


Maintain responsibility That said, joining a franchise and following a proven model does not mean your business opportunity is risk-free nor does it exempt you of any responsibility. Whatever business you choose, you should understand that not making the right decisions, or not making any at all, will turn out to be the biggest risk. These are the internal risks that you do have some control over. If you were to pursue property


investment as a business without the BUSINESSFRANCHISE.COM 51


support of a franchise, it would be down to you what strategy you follow, which property you buy and where, the builder you employ, the tenants you find and how effectively you manage the property. PPP provides you with all of the training,


mentoring and tools to ensure you know what properties to buy and where, how to cost-effectively maximise space and rental income, and how to leverage your portfolio to fund future growth. There is also support from the franchise


to help you ‘plan for the unplanned’. Changes in personal circumstances, like divorce or illness, will undoubtedly result in emotional hardship but can also pose a big threat to the success of your business. PPP will guide you to make plans for how your business will be managed, divided or passed on under such circumstances, minimising the risk of all your hard work going to waste. l


CONTACT Platinum Property Partners Property investment 01202 652 101 www.platinumpropertypartners.co.uk/bf info@platinumpropertypartners.co.uk


Investment level: £100k+


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