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FRANCHISEFOCUS IN V ESTMENT: FROM £9 0,000 With you all the way Home Instead Senior Care holds fast to its original values H


ome Instead Senior Care began with the vision of Paul and Lori Hogan, and has since become the


world’s largest homecare provider over the last 23 years. The genesis of Home Instead’s relationship-led care model stemmed from Paul’s grandmother, Eleanor. The family had firmly vowed there would be no care home for her as she aged; she would stay living at home as long as possible with their help and care. The family did just that but with a beautiful byproduct: they created a unique model that brought together quality homecare and companionship for seniors. Paul and Lori’s mission began by serving


a handful of families in Omaha, Nebraska. By 1995, they were franchising their care mission and business model. The network has since grown to over 1,200 franchises in 14 countries worldwide. With the UK franchise built up as a beacon of quality, Paul and Lori bought


the UK network in September 2016 and as the original founders of Home Instead’s ethos, their values are still present today. With 190 franchises in the UK to date, they were honoured to receive two sets of


royal recognition last year: a Queen’s Award for Enterprise (Innovation) and an inaugural Princess Royal Training Award. The UK franchise is led by managing


director Martin Jones, who says: “Our founders’ values have been ever-present in our model. As owners of the UK operation, Paul and Lori’s insight as global thought leaders gives us the best of both worlds: a homecare model in the UK that’s good enough for the Queen, informed by unrivalled world-leading best practice in senior care.” l


PR 116x177mm Ad Full Pg Feb 2017 M1 LANDSCAPE v1D


p Founders Paul and Lori Hogan with UK managing director Martin Jones (right)


CONTACT Home Instead Senior Care Homecare 01925 732 466 www.homeinstead.co.uk/franchise franchiseinfo@homeinstead.co.uk


Ready to take on a new challenge?


At Home Instead Senior Care we specialise in delivering quality care to older people in their own homes. Given the market opportunity an ageing population presents, a Home Instead franchise offers a wise investment to build a market leading, profitable business while helping people live a better quality of life.


Over 190 franchise offices in the UK


First class training and support for owners and their teams A proven management franchise model Award winning support


Want to know more? Call us for an informal chat on 01925 732469 or visit www.homeinstead.co.uk/franchise


BUSINESSFRANCHISE.COM 59


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