NEWS&TRENDS A Dual Delight!
u Dine Brands International is bringing dual-branded Applebee’s and IHOP restaurant concept to the UK and Europe. Building on the success of its dual-
branded restaurants in Canada, UAE and Kuwait, Dine Brands International will showcase the concept at the British and International Franchise Exhibition. The innovative dual-branded Applebee’s and IHOP restaurant concept leverages Dine Brands International's iconic brands to provide guests with two unique dining experiences under one roof – to potential area developers and/or master franchisees for the UK Market. "We are thrilled to participate in the
British and International Franchise Exhibition and share our dual-branded concept, which has seen great success since our launch in other markets," said Enrique Kaufer, Vice President, International Franchise Development at Dine Brands Global. "This event provides an excellent platform for us to connect with potential partners who share our passion for hospitality and are eager to be part of our growth journey." Attendees canvlearn about the unique advantages of the dual branded restaurants, the Area Developer and
t Al Barsha dual-branded restaurant in Dubai, UAE
Master Franchisee models at the Dine Brands’ booth (Stand IP40) and gain valuable insights into the company's vision for expansion in the United Kingdom and beyond. Dine Brands International is currently
seeking qualified franchisees to develop in the UK and additional areas throughout its core growth markets, including the Middle East, North America, Latin America, and the Caribbean.
“An innovative concept that brings two unique dining experiences under one roof”
Upcoming trends for 2024…
u AI With growth in the use of tools such as ChatGPT, this technology will grow in sophistication and be co-opted into more and more services and industries.
u Data & personalisation As technology continues to develop, data-driven insights are expected to improve; 74% of customers worldwide expect better personalisation from data they provide*
u Agility During the pandemic, businesses adapted and evolved at unprecedented speed in order to survive and ‘agiligty’ continues to be a watchword. Janine
Hunt, Client Partnership Director at Kura, a customer service consultancy says that businesses that are flexible will thrive: "Being able to grow and adapt to new needs and demands is something we’ve experienced in 2023, and it isn’t going to slow in 2024.”
u Sustainability and accountability Businesses increasingly need to demonstrate to customers that they are operating to ethical and ecological standards throughout their chain.
u Experiences According to the FT, predictions for 2024 include a boom in the demand for “experiential luxury”, such as travel,
leisure and hospitality – expected to grow at a faster rate than traditional luxury goods such as handbags and watches.
*
https://www.statista.com/statistics/1415837/customer- expectations-for-better-personalization-worldwide/
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