BFA FEATURE
Anitra Camargo Community Focus Franchisee
As the founder and Managing Director of Home Instead Windsor Runnymede, Anitra Camargo has played a pivotal role in delivering compassionate care for over 11 years. Armed with a background in finance, sales, and marketing, Anitra introduced a distinctive approach to home care, prioritising holistic support and creative solutions. Her vision revolves around enriching the lives of caregivers and care receivers through premium, relationship-led loving care.
Anitra’s growth strategy extends beyond mere business expansion, focusing on community engagement and maximising returns from diverse funding sources. Her innovative
‘meeting needs’ sales and marketing strategy builds a sense of community both within and beyond Home Instead. Anitra’s creation of a ‘What’s on Where’ guide has inspired franchises nationwide, amplifying its impact beyond Runnymede.
Since August 2021, Anitra and her team have hosted 1354 events, benefitted various groups and raised awareness for local charities. Under her guidance, Home Instead earned a notable CQC Outstanding rating, making it the sole provider of its kind in Runnymede & West Spelthorne.
Anitra’s comprehensive business development strategy, coupled with her commitment to
community building, has led to a decline in staff turnover, expanded services, and an overall positive impact on the bottom line. She is shaping a future where care goes beyond the conventional.
Suhail Rehman HSBC Best in Class Multi-Unit Leader
In 2013, Suhail Rehman’s Home Instead journey began with the acquisition of the Glasgow North office, evolving into a franchise committed to uplifting the lives of elderly individuals. Beyond the numbers, Suhail’s success is defined by the 512 clients receiving specialised care and the 460 care professionals and staff fostering a thriving Home Instead community.
Beyond business, Suhail places a strong emphasis on his team’s well-being, implementing initiatives such as Wellbeing Wednesdays, mental health champions, therapy sessions, and pet-friendly events to create a holistic workplace.
62 Business Franchise Magazine_Flatplan23_GD
Edits.indd 4-5
His commitment extends to operating seven Memory Cafés for individuals with dementia, raising over £50,000 for charities, and conducting free workshops on crucial topics like dementia care and avoiding scams.
Suhail actively influences the Home Instead network, organising events like the ‘Scottish Home Instead Franchise conference,’ participating in the Franchise Exchange Council, and contributing to the Growth Summit in Miami. Recognised for changing the franchise model, he’s a founding partner of the Home Instead Enterprise group, hosts a ‘Multi-Unit Workshop,’ and has won awards for
recruiting. In 2022, he was listed among the Top 20 Home Care Providers, and in 2023, he was a finalist for two Scottish Care awards.
Suhail prioritises and supports team growth with two training centres in Scotland and robust support programmes.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108
