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Terri & Andrew Vince HSBC Best in Class Multi-Unit Leader


At 22, Terri Collier embarked on her franchise journey. In 2018, she partnered with Andrew Vince, launching Swimtime Surrey. Today, they oversee Swimtime Yorkshire, East Yorkshire, West Yorkshire, and North Yorkshire, with a focus on measured expansion. Their consistent growth and performance are evident in the performance across all their locations.


They have earned a reputation for being reliable by being honest and delivering on their


Fiona Marshall Franchisee Trailblazer


Fiona Marshall became part of Swimtime in July 2019 when she took over Swimtime Home Counties. Her strong dedication to excellence has made her a standout figure. In February 2022, she expanded her portfolio to include Swimtime East Midlands, and in April 2023, she assumed responsibility for Swimtime Northern Ireland.


Fiona doesn’t back down from challenges. She faces them with a positive attitude, seeing every challenge as an opportunity for growth. Her leadership motivates those around her to tackle challenges with enthusiasm, creating a culture where finding solutions is encouraged, and problems become stepping stones to success.


Her franchise isn’t just a business; it’s an important part


of the local community. Through creating jobs, reaching out to the community, and supporting local schools, Fiona has actively sought ways to make a positive impact. Her dedication to customer satisfaction is clear from Trustist scores of 4.7 and 4.5.


Fiona also mentors aspiring franchisees, offering guidance and support. She has fostered a supportive environment where teachers feel valued through an open-door policy. Fiona introduced awards based on positive client feedback and maintains an active WhatsApp group for teacher communication and engagement.


Under Fiona’s leadership, her franchises have achieved significant growth. Her strategic planning, decision-making, and customer-focused approach have increased revenue and market share.


BUSINESSFRANCHISE.COM 63 05/01/2024 09:17:11


To further her skills and promote the importance of swimming, Fiona also enrolled in the NatWest Accelerator programme and advocated for swimming on a Milton Keynes radio show.


promises. They’ve made their operations efficient and profitable, making things easier for everyone involved.


They offer incentives for swim teachers, fostering teamwork and shared rewards. Over 90% of clients opt for monthly plans, ensuring a stable cash flow. High customer satisfaction ratings on Trustist and Google underscore their dedication to client happiness.


Terri and Andrew’s commitment to excellence, strategic expansion, team development, and brand support position them as outstanding leaders within UK franchising.


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