Franchising after redundancy
A fresh start? it's in the post!
Leaflet Delivery UK presented a new lease of life for Andrew A
ndrew Wareing started Leaflet Delivery UK 20 years ago after being made redundant. Here Andrew shares his story... .
The business model I ran the business successfully because I had years of experience with newspapers and delivering leaflets and knew the problems. I turned to Royal Mail who I had worked with briefly but knew the reputation and brand and most importantly – reliability. I devised a simple way to offer businesses an inexpensive way to reach thousands of homes in their local area. My signature plan was 10,000 leaflets designed, printed
and delivered by Royal Mail for just £300 + VAT! Now, 20 years later due to bulk buying and my relationship with Royal Mail , he price for businesses is still £325!
Reputation and client success I worked hard to build a reputation for service and reliability (even now all our franchises have 5-star reviews) I made it my target to land at least one national brand and managed to get both KFC and Domino’s at store level. (We now do work for KFC at national level).
Franchise model and benefits Because of the quality print, packaging and reliable delivery and the amazing price, my reputation grew and so did my business. So, we decided to franchise this very simple Business. Delivery by Royal Mail – no recruiting or staffing headaches. We at head office
do the design, printing and organise the deliveries so there’s no stock or expensive capital items to buy.
Training and support The training course we have developed is rated 5 stars, and we believe the support we offer is worthy of a franchise ten times the price we charge.
Franchisee role and success rate All a franchisee must do is contact local businesses and let them know that this service (at a lower cost than they would pay for local hand delivery teams) is available to them in their local area. Our conversion of businesses we present to is one in two which is remarkable in any industry and better still the customers come back again and again. I am still dealing with some customers from 20 years ago.
Community and growth I started with no customers and now I have hundreds of ‘friends’ which is what many customers become. We are working closely with Royal Mail and are planning to build a network of 100 franchises around the country over the next 5 years… so, if you are well motivated and want to make a great income of up to £60,000-£100,000 a year then this may well be the franchise for you!
andrew@leafletdeliveryuk.com 01253 739 662
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