Connor Ferguson Next Generation Franchisee
GoodOaks Homecare is reshaping the homecare sector by prioritising People, Partnership, and Planet, addressing critical challenges and ushering in a modernised approach.
Amid the climate emergency, GoodOaks acknowledges the silence on carbon emissions in the homecare sector. It proudly becomes the first UK franchisor to achieve Carbon Neutrality across its network, offsetting an estimated annual carbon footprint of 484,000 tonnes.
Within People, the GoodOaks Homecare Academy is launched, offering free, publicly accessible learning
Greene King Leadership & Culture
Greene King Pub Partners oversees a diverse portfolio of 1,000 pubs across England, Scotland, and Wales, introducing the Pub Franchise Agreement in 2021. This innovative agreement provides an accessible avenue for individuals to own and operate a pub business with enhanced support from Greene King.
Internal measurement tools, such as “The Dartboard,” ensure alignment with values and goals, measuring scores linked to behaviours and values, and emphasising how goals are achieved. Business Development Reviews, based on “The Dartboard,” empower franchisees through goal setting with their Greene King
Business Development Manager. Franchisees also access a franchise-specific version of “The Vault,” fostering cultural integration.
Support includes the “First 100 Days” programme, featuring a 4-day induction and ongoing support. Training extends beyond the initial period with additional bespoke training and workshops for continued growth.
Collaboration is strengthened through initiatives such as area meetings, WhatsApp groups, and a private Facebook page.
Events, franchise days at the races, and the “Best Franchise Pub of the Year Award” enhance collaboration and recognition.
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Franchisees contribute to business planning through focus groups, allowing Greene King to adapt based on franchisee input.
programmes. Designed for Registered Managers, carers, and unpaid carers, these programmes cover diverse topics like healthy eating and dementia introduction, emphasising continuous and collaborative learning.
Within Partnership, GoodOaks collaborates with Bournemouth University in Project TOMATO (nuTritiOn and deMentia AT hOme). Focusing on enhancing nutritional care for people with dementia, the partnership aims to train homecare staff, assess the approach’s effectiveness, and collect valuable data.
These initiatives collectively showcase GoodOaks as a trailblazer in modernising
the homecare landscape, integrating environmental sustainability, employee development, and impactful partnerships.
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