FRANCHISING YOUR BUSINESS
broaden your understanding of the franchising landscape. Come prepared with questions, engage with and meet the speakers, and absorb as much information as you can. Remember, knowledge is your greatest asset in the world (of franchising).
Explore diversity One of the highlights of a franchise exhibition is the chance to explore diverse business models under one roof. It's like having a menu of opportunities laid out before you. Wander through the exhibition hall with an open mind, exploring the various industries and business concepts, and compare them to your business and how your franchise opportunity will work. Keep your eyes and ears open – you never know where inspiration and ideas will come from.
Be curious Don't be shy – approach advisors and suppliers with enthusiasm and curiosity. These are the experts in the field, and they
are there to help you on your franchise journey. Prepare a set of questions to ask them about how they work with their clients, ask them to share their success stories, and work out if you get on with them and so feel like you’ll be able to partner with them. This isn't just about gathering information; it's about building connections. You might find a mentor or a collaborator by striking up a conversation with a friendly exhibitor. Lastly, be discerning and understanding.
Since exhibitors at the event have invested time and money in attending the exhibition, they will need to use their time wisely and prioritise their focus upon those visitors that could become their “customers”. Feel free to share your details with franchisors but do be honest and explain that while you are not seeking to invest in a franchise currently, you are looking to connect with peers on a franchisor-to-franchisor level. In conclusion, attending a franchise
exhibition is more than just a stroll through a business event. It's your
strategic move in your entrepreneurial journey. Arm yourself with knowledge, network like a pro, and approach the event with a clear plan in mind. Franchising your business is a significant step, and by making the most of a franchise exhibition, you're stacking the odds in your favour. So, lace up your comfortable shoes, charge your devices, and get ready to turn the page on the next chapter of your business journey. The franchise exhibition awaits – make it count! And if you’re looking for help with how
to franchise your business, please visit the team at Ashtons Franchise Consulting on stand J90 and listen in to their four seminars at the exhibition at Olympia London, over 2 & 3 February – turn to page 42 for presentation details.
Phil Mowat is Managing Consultant at Ashtons Franchise Consulting
BUSINESSFRANCHISE.COM
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