Cover Story
GREATEST CARE
Radfield Home Care: Trusted and royally recognised – a truly outstanding care franchise
his own right and had a 10-year career plan percolating at the back of his mind. But it was a strategy that he’d never truly kickstarted into firm action until he settled on a franchise future. Ed, who has a background in
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journalism and public relations, was driven by three key factors in his decision- making. He wanted to be a business owner that could pay at least the Real Living Wage to his employees; to be an employer of choice in a meaningful sector that created career opportunities for people and to establish financial security for himself and fiancée Caroline, a secondary school teacher. For Ed, the franchise ‘trifecta’ lay in the
home care sector and franchisor Radfield Home Care, a brand with a 40-year family legacy in older people’s care and a core mission: to make ageing a more enjoyable and rewarding experience for all involved. It does this through four facets of care service: visiting care, live-in care, day care and connected care, assistive technology that provides protection and peace of mind.
Ed’s outstanding journey It proved a perfect business, professional and values match for Ed. Fast forward
t the age of 28, Ed Gill was ready to make his next career decision. He knew he wanted to be a business owner in
Ed Gill Radfield Home Care York, Thirsk and Ryedale
three years and Ed has a market-leading home care business employing a team of 30 people in his York, Thirsk and Ryedale territory, which is supporting 45 clients. In just 24 months of trading he received the highest care accolade possible, an overall “Outstanding” rating from the care regulator, the Care Quality Commission. And he is getting married this Easter to Caroline, who has walked by his side through his franchise set-up to exceptional success. Says Ed: “As a business owner I knew
I wanted to be a trusted face in my community and I knew paying at least the Real Living Wage was important to me. I wanted to be able to provide career opportunities that were worthwhile, not run-of-the-mill jobs. Care made total sense as the sector backdrop to do this in. We have an ageing population with people needing quality care to be able to live as independently as possible, as long as possible, in the comfort of their own homes and in the communities they have been a part of. And people working in care have been under-appreciated for too long. I wanted to be able to support career growth with training and qualifications and be a proud
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