Cover Story
Radfield franchise partner, Ed Gill with his dog, Squirrel, a regular guest in the office.
contrast the lifecycle we’re at in our businesses and share intelligence and tips about what’s worked best in our localities from network widening to client growth and Care Professional recruitment and retention, all key elements in our sector. That sense of care business camaraderie and healthy competition carries throughout our network in turn, so older or younger business, younger or older, we’re all supporting and learning from each other.”
Road tests and real world insights Being part of the Radfield national network also creates master insight too. Ed comments: “There are campaigns and tactics, for example, to support our business development but on top of that we have 34 real-world sets of data
or ‘road-tests’ from our family of offices that show what’s worked well, and importantly what’s not, so we can lean into that intelligence and tweak materials and content to be mindful of what makes our own territories tick.” When it comes to finding the
right franchisor for your future, Ed says that you’ll know you’ve found the right match because with it comes a sense of inner peace. “It’s a major life decision, absolutely. So, there should be honesty, transparency and challenging questions on both sides. The peace point comes when you know you have a franchisor that’s got your back and you can say to yourself, I’m on that team, it’s going to work and I’m going to be just fine! I’m three years on, and now I’m focused on further growth and scaling up the
business that’s now wrapped around my lifestyle and my home life.”
A running man For Ed, a fan of the great outdoors, that means having a work-life balance that allows for long walks in the Yorkshire Moors with Caroline together with their border collie Squirrel, a regular guest in the office. It allows Ed time to pursue his other hobby, ultra-marathon running too, ensuring his entrepreneurial batteries are fuelled with a healthy blend of time for business endeavours and personal passions, the key to his outstanding franchise journey. Radfield is UK owned and based, is
well established and royally recognised. It has 34 offices across the country and has business opportunities available in territories spanning the UK.
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