INTRODUCTION / IDDBA MISSION AND VISION
WELCOME TO WHAT’S IN STORE!
Welcome to the newest edition of What’s In Store. This is a resource dedicated to elevating the dairy, deli, and bakery sectors through forward-thinking perspectives, practical guidance, and expertise from leaders across the industry.
As the Education team at the International Dairy, Deli and Bakery Association (IDDBA) we are honored to present a collection of trends, analyses, and feature articles that reflect the rapidly evolving landscape in which we operate. Our goal is to support professionals at every level, retailers, manufacturers, suppliers, and service partners—as we navigate new challenges, embrace innovation, and continue delivering exceptional experiences to today’s consumers.
Championing Innovation and Community
The dairy, deli, and bakery industries stand at the intersection of tradition and transformation. Consumer expectations are evolving, driven by a desire for convenience, transparency, authenticity, and culinary inspiration. In this publication, you’ll discover insights on emerging shopper behaviors, best operational practices, and product trends that are shaping the future of our categories.
OUR MISSION AND VISION MISSION:
Our mission is to empower and connect dairy, deli, and bakery professionals through cutting-edge insights, transformative education, and premier events -- driving innovation, growth, & lasting success across our diverse community.
We also spotlight the voices of industry experts—leaders who bring diverse perspectives and proven strategies to help you spark ideas, strengthen your teams, and grow your business. Whether it’s the rise of fresh-prepared solutions, advancements in food safety, or new approaches to merchandising and digital engagement, the knowledge shared here is designed to empower you.
A Commitment to Education and Connection
At IDDBA, our mission is to foster education, collaboration, and growth across the dairy, deli, and bakery industries. This publication is an extension of that mission. Through data-driven insights, relevant storytelling, and contributions from trusted partners, we aim to bring you information that is timely, actionable, and inspiring.
Thank you for your commitment to excellence and for being part of our vibrant industry community. Together, we are building the future of dairy, deli, and bakery—and we are proud to be your partner every step of the way.
Heather Prach
Vice President, Education & Industry Relations International Dairy Deli Bakery Association (IDDBA)
VISION:
To be the essential resource connecting a global community that inspires innovation, fosters collaboration, and shapes the future of dairy, deli, and bakery across the entire food industry ecosystem.
WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association
Introduction
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