THE JULY MARKETPLACE - DAIRY, DELI, BAKERY THE MAY MARKETPLACE - TOP 10 FLAVORS July 2026


BAKERY SALES BAKERY


Dollar sales were $3.8B in July 2026


Bakery department sales, including both center-store and perimeter bakery, reached $3.8 billion in July, declining 0.9% in dollars and 2.7% in units versus a year ago. While the July period included Fourth of July celebrations, holiday demand was not enough to offset broader category challenges. Center-store bakery sales declined 0.5% in dollars and 3.3% in units, while perimeter bakery sales decreased 1.1% in dollars and 1.4% in units. The continued unit performance advantage for perimeter bakery suggests consumers remain more engaged with fresh bakery offerings than packaged alternatives.


July 2026 Total Bakery $ Sales Total Bakery


Center-store Bakery


Perimeter Bakery


$3.8B $2.1B $1.7B $ Sales %


Change vs. YA -0.9%


-0.5% -1.1%


Units vs. YA


-2.7% -3.3% -1.4%


52WE 7/26/26 Total Bakery $ Sales


Total Bakery


Center-store Bakery


Perimeter Bakery


Bakery Overview Dollars and Volume, 4WE 7/26/26 -2.7% -0.9% -1.4% -1.1% -3.3% -0.5%


Perimeter Bakery


Center-store Bakery


357.2M $1.7B 619.M $2.1B Bakery 979.3M $3.8B $49.6B $26.8B $22.7B $ Sales % Change vs. YA


Units vs. YA


1.1% -1.5% -0.2% -2.7% 2.8% 0.7%


For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, July 2026


10 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association July Marketplace


The MONTH Marketplace


331


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