MAY RETAIL’S ROAD TEST (CONT.) Circana, LLC | Proprietary and confidential 4


Driving distance drives dollar drain Translating weekly driving into monthly gas costs shows the largest budget impacts among millennials and Gen X, upper-income households, rural consumers, and homes with kids.


Avg. HH Weekly Miles Driven Q. How many miles does your household drive in a typical week?


(% among HHs owning fuel vehicle)


All driving HHs Gen Z


Millennials Gen X


Boomers Seniors


Upper ~25%


Middle ~50% Lower ~25%


Rural


Suburbs & Towns City & Surrounds Downtown Metro


Children in HH No children in HH


White Asian


Hispanic African American 143


160 150 141 135


114 183 $117


$131 $123 $116 $111


124 178 158 146 $93 $149 126 114 176 152 $101 $146 $130 $119


154 147


175 171


$103 $94 $144 $125


Est. Average Monthly HH Gas Expense


(


avg. hh miles per month 24 avg. US MPG


)x


$4.58 US avg. gas price


$126 $120


$143 $140


YoY Change in Monthly HH Gas Expense


(based on YAGO US avg. gas price of $3.27)


+$36


+$34 +$41 +$40


+$29 +$27


+$41 +$36 +$29


+$42 +$37 +$34 +$27


+$43 +$34


+$37 +$35 +$33 +$32


Source (avg. weekly miles driven): Circana, Receipt Panel Survey 4/17/26 – 4/28/26 (n=41K)


*Source (US national avg. gas price, weeks 5/5/25 & 5/4/26): Energy Information Administration, https://www.eia.gov/petroleum/gasdiesel/ (5/8/26) ^Source: (US avg. fuel efficiency: Bureau of Transportation Statistics, https://www.bts.gov/content/average-fuel-efficiency-us-light-duty-vehicles (5/8/26)


Copyright 2026 Circana, LLC WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association May Marketplace 293


Race/ Ethnicity


Presence of Children


Urbanicity


HH Income Tier


Age/ Gneration


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