THE JULY MARKETPLACE - DAIRY, DELI, BAKERY THE MAY MARKETPLACE - TOP 10 FLAVORS July 2026


BAKERY SALES PERIMETER BAKERY


Perimeter Bakery (including both fixed and random weight) Perimeter bakery generated $1.7 billion in July sales, with dollars declining 1.1% and units decreasing 1.4% versus a year ago. Although the period included Fourth of July celebrations, performance varied considerably across segments. Brownies/squares/bars posted the strongest growth, with dollars up 13.4% and units increasing 16.6%. Cookies, breads, croissants, tortillas/wraps/flatbreads, and donuts also recorded positive dollar trends, reflecting demand for gathering and entertaining occasions. However, muffins, bagels/bialys, pies, buns & rolls, specialty desserts, and cakes remained challenged, contributing to the department's overall decline.


July 2026 Perimeter Bakery Perimeter Bakery


Desserts/Sweet Snacks


Morning Bakery Breads & Rolls


Cakes Cookies


Pastry/Danish/ Coffee Cakes


Donuts Breads Muffins


Buns & Rolls Croissants Pies


Brownies/Squares/ Bars


Tortillas/Wraps/ Flatbreads


Bagels/Bialys Specialty Desserts $ Sales $1.7B


$ Sales % Change vs. YA


-1.1% $870.5M -0.8%


$400.3M -3.4% $380.6M


0.7%


$488.3M -2.0% $257.5M


1.1%


$144.3M -3.9% $139.5M


1.8%


$137.1M 10.3% $116.5M -8.5% $97.5M -6.1% $82.2M


0.4%


$70.8M -7.0% $47.5M 13.4%


$34.4M 4.6%


$29.1M -16.5% $6.3M -10.2%


For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, July 2026


12 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association July Marketplace


The MONTH Marketplace


333


Units vs. YA


52WE 7/26/26 $ Sales % Perimeter Bakery $ Sales -1.4% Perimeter Bakery 0.9%


Desserts/Sweet Snacks


-3.4% Morning Bakery -2.2% Breads & Rolls


-1.1% Cakes 1.7% Cookies


-3.2% -2.8%


-2.0%


Pastry/Danish/ Coffee Cakes


Donuts Breads


-4.9% Muffins -4.6% Pies


0.8% Buns & Rolls 0.6% Croissants


16.6%


Brownies/Squares/ Bars


5.6% Bagels/Bialys -4.0%


Tortillas/Wraps/ Flatbreads


-7.8% Specialty Desserts $22.7B $11.9B


$5.7B $5.1B


$6.6B $3.4B


$2.1B $1.9B


$1.9B $1.7B $1.3B $1.2B $1.1B


$538.3M $448.4M $439.3M


Change vs. YA


2.8% 2.2%


4.0% 3.0%


2.8% 1.9%


3.5% 3.1%


8.3% 5.5% -3.2% -4.7% 5.6%


18.7% -3.7% 5.2%


$99.7M -23.5%


Units vs. YA


0.7% 1.6% 2.7%


-2.0% 2.5% -0.4%


2.4% 1.1%


-2.7% 5.8% -0.1% -3.9% 1.2%


15.4% -2.1% 4.1% -3.7%


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