THE AUGUST MARKETPLACE - DAIRY, DELI, BAKERY August 2026
BAKERY SALES CENTER AISLE BAKERY
Center Aisle Bakery Center store bakery generated $2.5 billion in August sales, with dollar sales down 2.5% and units down 5.4%. Performance remained mixed across categories. Bagels/Bialys were up +6.3% dollars and +1.6% units, and croissants rose +8.7% dollars and +6.6% units for the strongest growth, suggesting continued demand for premium breakfast and specialty bread occasions. Breads, buns & rolls, desserts, and morning bakery categories generally experienced declines, with donuts, muffins, cakes, and wraps posting some of the steepest volume decreases.
August 2026 Center Aisle
Center Store Bakery Breads & Rolls
$ Sales
$ Sales % Change vs. YA
$2.5B -2.5% $1.9B -1.7%
Desserts/Sweet Snacks $329.7M -3.6% Morning Bakery Breads
$261.1M -6.4% $1.1B
Buns & Rolls Bagels/Bialys Snack Cakes Cookies Donuts Muffins
English Muffins
Pastry/Danish/Coffee Cakes
Brownies/Squares/Bars Cakes
Wraps/Flatbreads Pies
Croissants
Units vs. YA
52WE 8/30/26 $ Sales % Center Aisle
-5.4% Center Store Bakery -4.9% Breads & Rolls
-1.6%
$572.8M -3.8% $162.0M 6.3% $123.1M -3.8% $98.2M -3.0%
-5.6% Desserts/Sweet Snacks -9.2% Morning Bakery -4.2% Breads
-7.4% Buns & Rolls 1.6% Bagels/Bialys -5.9% Snack Cakes -4.9% Donuts
$96.9M -7.5% -11.2% Cookies $95.9M -7.4% -10.7% Muffins $81.9M -0.3%
$68.3M -3.4% $48.8M -1.4%
$ Sales
$26.8B $20.3B $3.7B $2.8B
$11.4B $5.9B $1.7B $1.5B $1.1B $1.0B
-4.0% English Muffins -4.2% -3.0%
$35.8M -3.8% -11.3% $26.4M -13.3% -14.5% $23.8M -9.1% $16.2M 8.7%
For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, August 2026
11 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association August Marketplace
The MONTH Marketplace
355
Pastry/Danish/Coffee Cakes
$998.8M $881.4M $711.9M
Brownies/Squares/Bars $520.7M Cakes
Wraps/Flatbreads -4.6% Pies 6.6% Croissants
$388.5M $316.6M
$268.5M $161.0M
Change vs. YA
Units vs. YA
-0.2% -2.9% -0.1% -2.3% 0.3% -4.5% -1.2% -4.6% -0.9% -2.9% -0.3% -2.0% 3.5% 1.0% 1.9% -2.7% 1.4% -2.9% 2.2% -4.5% -3.9% -8.4% -0.1% -4.0% -1.2%
2.1% -1.5% -7.0% -11.6% 8.6% 3.9%
-6.7% -6.7% 7.2% 2.2%
-3.0%
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