THE AUGUST MARKETPLACE - DAIRY, DELI, BAKERY August 2026 Trends in Two Minutes


According to the Circana Shopper Survey, consumers remain financially cautious but continue prioritizing at-home meals, health, and value, driving greater reliance on scratch cooking and fresh ingredients.


86% 46.8%


-1.4% vs. YA


August Dollar Share


53.0%


+1.4% vs. YA


of shoppers believe grocery prices are higher than a year


ago, including 53% who say prices are “much higher”


48%


of shoppers say they are cutting back on non-essentials


+4pts vs prior month Grocery Perishables


In August, grocery accounted for 53.2% of total store dollar sales versus 46.8% for perishables. Grocery dollar sales increased 2.7%, supported by higher pricing, while perishables dollar sales declined 2.8% as consumers remained selective across fresh categories.


Perishables Performance August perishables performance remained challenged, with all major departments except seafood posting dollar declines versus a year ago. Meat remained the largest perishables department at $10.6 billion, despite dollar sales declining 1.8% and units falling 2.2%. Produce experienced the sharpest decline, with dollars down 6.0% and units down 6.7%, due to the outbreaks affecting the department. Dairy generated $8.3 billion in sales, with units essentially flat at +0.1%, while dollar sales declined 3.1% due to lower pricing. Deli demonstrated relative resilience with dollar sales down just 0.9% and units down 1.1%. Bakery sales declined 2.5% with units down 4.3%. Seafood was the only department to post dollar growth, increasing 1.0% despite lower unit sales.


JANUARY 2024


Perimeter Overview August 2026


Departments Meat Department


Produce Department Dairy Aisle


Deli Department


Bakery Department Seafood Department


$ Sales


$10.6B $9.1B $8.3B $5.4B $4.5B


$840.4M


Source: Circana, Integrated Fresh, Total U.S. MULO+, August 2026 For public use


2 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association August Marketplace 346 $ Sales vs. YA


-1.8% -6.0% -3.1% -0.9% -2.5% 1.0%


Unit Sales vs. YA


-2.2% -6.7% 0.1% -1.1% -4.3% -1.7%


78%


of meals are prepared at home per shoppers +0.9pts vs YA


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