CIRCANA DELI OUTLOOK (CONT.)
HEADER: BUYER AND SOW PREPARED BUYER AND SOW PREPARED
Geography
Total US - Food Total US - Club
Total US - Walmart Total Total US - Specialty Stores Total US - Convenience Total US - Military Total US - Internet
Total US - MassX and SupercenterX Total US - Dollar Total US - Drug
% All Outlet Buyer Conversion Among Shoppers
89.7 70.3 48.4 47.7 40.4 37.1 24.2 10.8 5.4 2.5
Rtlr Shr of Wallet (CB) - Product Dollars
37.7 22.5 13.9 66.3 7.6 8.3
11.9 5.4 2.2 2.6
$ Opp 1 More Pt Buyer Conversion $228,842,378 $96,373,689 $65,938,425 $582,516,491 $32,739,158 $2,247,475 $44,201,794 $21,224,671 $10,027,050 $13,328,925
DO NOT USE:
Total US - Dollar
% All Outlet Buyer Conversion Among Shoppers
5.4
Total US - Drug
2.5
Total US - MassX and
Supercent erX
10.8
Total US - Convenie nce
40.4
Total US - Internet
24.2
Total US - Specialty Stores
47.7
Total US - Club
70.3
Total US - Military
37.1
Total US - Walmart Total
48.4
Total US - Food
89.7
DO NOT USE: Total US - Drug
Rtlr Shr of Wallet (CB) - Product Dollars $ Opp 1 More Pt Buyer Conversion
2.6 WHAT’S IN STORE | 2026 $13.3M
Total US - Dollar
2.2
Total US - MassX and
Supercent erX
5.4
Total US - Convenien ce
7.6
Total US - Specialty Stores
66.3
Total US - Internet
11.9 $10.M $21.2M $32.7M $582.5M $44.2M
Total US - Military
8.3 © 2026 International Dairy Deli Bakery Association
Total US - Club
22.5
Total US - Walmart Total
13.9
Total US - Food
37.7 $2.2M $96.4M $65.9M $228.8M IDDBA Reports 104
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