LABELING THAT CONNECTS: HOW DATA AND DESIGN DRIVE DELI AND BAKERY DECISIONS
A World of Flavor Awaits Today’s consumers are eager to discover something new:
• 86% say they like or love trying new foods (Datassential’s America in Transition Keynote Report 2024)
• 65% express curiosity about global flavors (Technomic) • 49% of Gen Alpha identify as adventurous eaters (Technomic)
• 43% of U.S. shoppers look for new foods or flavors most of the time (Mintel)
Labeling That Connects: How Data and Design
Drive Deli and Bakery Decisions Destiny Buccieri, Marketing Manager, Yerecic Label
Insights from the International Dairy Deli Bakery Association’s What’s In Store 2025 and supporting industry research show how thoughtful messaging and purposeful design continue to influence the shopper’s path to purchase.
Impulse Meets Indulgence
The bakery aisle remains one of the most spontaneous destinations in the store. • 51% of store bakery purchases are impulse buys (What’s In Store 2025)
• 72% of shoppers will choose a similar treat when their favorite item is unavailable (What’s In Store 2025)
• 62% of consumers are interested in limited-edition bakery items during winter (Datassential Winter Trends Report 2024)
This behavior highlights the need for packaging that instantly conveys indulgence and freshness. Labels that emphasize decadent flavors, appealing textures, or limited-time offerings not only attract impulse buyers but also encourage exploration. A thoughtful mix of imagery, typography, and transparent claims such as “Limited Time Flavor” or “Seasonal Favorite” can convert curiosity into purchase and keep shoppers engaged even when their first choice is unavailable.
From Everyday Staples to Entertaining Essentials
Deli shoppers increasingly view meats and cheeses as both mealtime staples and entertaining essentials.
• 60% of deli shoppers purchase deli items for lunch or dinner enhancements (What’s In Store 2024)
• 45% prefer options that simplify meal preparation without sacrificing flavor (What’s In Store 2024)
• 35% use pre-prepared meats and cheeses for gatherings or charcuterie boards (What’s In Store 2024)
Labels bridge these occasions by reinforcing the deli’s versatility. Clear, appetizing visuals and concise product stories, such as highlighting local sourcing or pairing suggestions, help products appeal across multiple needs. Positioning deli items as both “meal enhancers” and “party-ready” choices captures shoppers seeking convenience, flavor, and elevated food experiences.
As consumers grow more adventurous, deli and bakery labels that showcase global flavors and authentic craftsmanship are increasingly effective. From Mediterranean-inspired dips and artisan breads to pastries featuring trending flavors like hot honey or miso, thoughtful packaging and clear messaging can transport shoppers around the world while standing out in the case. By highlighting authentic flavor cues and product stories, deli and bakery brands can spark discovery and inspire trial beyond shoppers’ usual favorites.
Restaurant Quality at Home
The line between restaurant dining and retail continues to blur, particularly in the deli and bakery departments.
• 74% of consumers are very interested in having restaurant- quality prepared foods available (Acosta Group, Freshly Prepared Food Insights, April 2024)
• 60% value partnerships with local chefs and restaurateurs (Acosta Group, Freshly Prepared Food Insights, April 2024)
• 57% are eating out less often due to higher restaurant prices (Acosta Group, Freshly Prepared Food Insights, April 2024)
Deli-prepared entrées, sides, and desserts are stepping in to fill that experience gap. Labels that emphasize ability, whether through chef collaborations, globally inspired flavors, or ingredient transparency, help communicate both quality and authenticity. Sharing the culinary story behind each product transforms deli and bakery offerings from simple convenience items into aspirational experiences that bring restaurant-quality enjoyment home.
Designing for the Shopper’s Journey
Across all fresh and perimeter departments, one principle holds true: successful labeling informs, inspires, and invites purchase. Whether emphasizing the irresistible appeal of bakery items or the quality and convenience of deli offerings, packaging design bridges data and decision-making.
By pairing insight-driven design with strategic placement, brands can connect with consumers’ evolving expectations, helping them discover, delight, and ultimately decide.
Destiny Buccieri is the Marketing Manager at Yerecic Label, a family-owned label converter serving the fresh food industry. She oversees all marketing efforts, including branding, communications, events, and digital platforms, ensuring a seamless experience for customers and partners.
Starting as a seasonal intern, Destiny has spent the past decade growing into her leadership role by collaborating across departments and shaping data-driven, customer-focused marketing strategies. Her work highlights Yerecic Label’s commitment to innovation, sustainability, and meaningful
connections throughout the fresh food supply chain. WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association
Industry Landscape
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