What's in Store 2026

THE AUGUST MARKETPLACE - DAIRY, DELI, BAKERY August 2026

BAKERY SALES PERIMETER BAKERY

Perimeter Bakery (including both fixed and random weight) Perimeter bakery sales reached $2.0 billion in August, declining 2.1% in dollars and 1.8% in units. Performance varied significantly across categories. Perimeter breads +7.9%, cookies +2.3%, donuts +0.7% and tortillas/wraps +1.3% generated positive dollar growth, reflecting consumer demand for fresh bakery products. Meanwhile, muffins -9.6%, pies -9.9%, bagels/bialys -9.9% and buns & rolls -7.6% experienced the largest declines. The results reinforce the importance of fresh, indulgent and occasion-driven bakery purchases within perimeter departments.

August 2026 Perimeter Bakery Perimeter Bakery

Desserts/Sweet Snacks

Morning Bakery Breads & Rolls

Cakes Cookies

Pastry/Danish/ Coffee Cakes

Donuts Breads Muffins

Buns & Rolls Croissants Pies

Brownies/Squares/ Bars

Tortillas/Wraps/ Flatbreads

Bagels/Bialys Specialty Desserts $ Sales $2.0B $1.0B

$ Sales % Change vs. YA

-2.1% -1.2%

$500.0M -5.5% $473.8M -0.4%

$586.2M -1.5% $306.2M

2.3%

$176.7M -7.5% $175.1M

$174.2M

0.7% 7.9%

$148.2M -9.6% $113.0M -7.6% $101.5M -1.4% $73.0M -9.9%

$47.7M -3.4% $44.7M 1.3%

$40.0M -9.9% $7.5M -10.7%

For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, August 2026

12 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association August Marketplace 356

Units vs. YA

52WE 8/30/26 $ Sales % Perimeter Bakery -1.8% Perimeter Bakery 1.4%

Desserts/Sweet Snacks

-5.6% Morning Bakery -1.7% Breads & Rolls

-0.9% Cakes 7.0% Cookies

-8.5% -3.3%

-0.4%

Pastry/Danish/ Coffee Cakes

Donuts Breads

-6.0% Muffins -5.6% Pies

1.4% Buns & Rolls -0.5% Croissants -5.9%

$ Sales $22.7B $11.9B

$5.7B $5.1B

$6.6B $3.4B

$2.1B $1.9B

$1.9B $1.7B $1.3B $1.2B $1.1B

Brownies/Squares/ Bars

0.6% Bagels/Bialys 0.2%

Tortillas/Wraps/ Flatbreads

-9.6% Specialty Desserts

$517.4M $450.8M $440.0M

Change vs. YA

2.5% 1.7%

3.8% 2.9%

2.2% 2.3%

3.1% 4.3%

8.6% 4.0% -3.4% -5.2% 4.9%

11.8% -3.0% 4.8%

$99.2M -21.1%

Units vs. YA

0.5% 1.5% 2.0%

-1.9% 1.9% 1.0%

1.3% 0.9%

-2.4% 4.8% -0.1% -4.2% 0.9%

7.1% -1.1% 3.9% -3.8%

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