What's in Store 2026

THE JUNE MARKETPLACE - DAIRY, DELI, BAKERY June 2026 CENTER AISLE BAKERY

For baked goods found in the aisle, or center-store area, dollars declined -0.8% and units declined -3.9% vs. YA. While most major categories remained challenged, several segments continued to generate growth. Bagels/bialys, wraps/flatbreads, and croissants delivered the strongest performances, with both dollar and unit trends outperforming the department average. Meanwhile, categories such as cakes, pies, muffins, and brownies/squares/bars experienced some of the largest declines, highlighting continued pressure on traditional indulgent baked goods.

June 2026 Center Aisle

Center Store Bakery Breads & Rolls

Desserts/Sweet Snacks Morning Bakery Breads

Buns & Rolls Bagels/Bialys Snack Cakes Donuts Cookies Muffins

English Muffins

Pastry/Danish/Coffee Cakes

Brownies/Squares/Bars Cakes

Wraps/Flatbreads Pies

Croissants $ Sales

$ Sales % Change vs. YA

$2.1B -0.8% $1.6B -0.1% $261.M -3.6% $212.1M -2.5% $865.M -1.0% $513.1M 0.0% $125.3M 4.5% $99.2M -2.5% $84.6M 1.7% $76.6M 0.3% $73.3M -3.8% $64.4M 0.6%

$54.2M -7.0%

Units vs. YA

52WE 6/28/26 $ Sales % Center Aisle

-3.9% Center Store Bakery -3.4% Breads & Rolls

-5.3% Desserts/Sweet Snacks -5.5% Morning Bakery -4.0% Breads

-2.9% Buns & Rolls -1.2% Bagels/Bialys -4.6% Snack Cakes -4.1% Donuts -1.3% Cookies -7.3% Muffins

-5.7% English Muffins -6.0%

$33.3M -12.6% -11.7% $32.5M -1.8% $24.3M 3.5% $19.4M -9.2% $12.5M 6.7%

For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, June 2026

11 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association June Marketplace 311

-9.0% -1.4%

Pastry/Danish/Coffee Cakes

$ Sales

$26.8B $20.3B $3.7B $2.8B

$11.4B $5.9B $1.6B $1.5B $1.1B $1.B $1.B

$882.7M $716.6M

Brownies/Squares/Bars $504.1M Cakes

$389.6M Wraps/Flatbreads -6.0% Pies 1.4% Croissants

$272.5M $158.8M

Change vs. YA

Units vs. YA

-0.3% -2.7% -0.4% -2.1% 0.1% -5.2% -0.2% -3.5% -1.4% -3.0% 0.0% -1.1% 2.1% 0.3% 1.4% -3.4% 2.4% -1.6% 4.3% -4.0% -3.0% -7.2% -0.2% -3.3% 0.1%

-1.6% -5.9% -7.7% -11.7%

$322.4M 11.0% 6.7%

-6.5% -6.7% 6.8% 2.1%

-2.3%

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