What's in Store 2026

THE MAY MARKETPLACE - DAIRY, DELI, BAKERY May 2026 DELI ENTERTAINING/DELI PREPARED

Deli Entertaining Deli entertaining unit sales in May improved over last month, likely due to the holiday, but continued to decline overall. Pickles/relish continued to drive strong dollar and unit growth, seeing improvements in unit sales versus last month. May was a growth driver for holiday meals, seeing strong dollar and unit growth. Dips and sauces, trays, and spreads struggled in May, declining across dollars and units.

May 2026

Deli Entertaining $ Sales Deli Entertaining $512.8M

Dips and Sauces Trays

Spreads

Pickles/Relish Holiday Meals

$262.7M $97.1M $79.2M $73.4M

$384,011 $ Sales %

Change vs. YA -1.9%

-3.3% -3.0% -4.7% 8.8% 4.9%

Units vs. YA

52WE 5/31/26 Deli Entertaining $ Sales

-0.8% Deli Entertaining -2.3% Dips and Sauces -5.0% Trays

-1.6% Spreads

9.8% Pickles/Relish 5.8% Holiday Meals

$6.5B $3.4B $1.2B $1.1B

$855.6M $31.2M

$ Sales %

Change vs. YA 0.9%

0.7% 0.5% -0.9% 4.2%

10.8%

Units vs. YA

0.5% 0.0% 4.1% -1.4% 2.8% 1.7%

Deli Prepared Deli prepared continued to be a growth driver for deli. Despite declines in May versus last month, deli prepared grew nearly 1% in dollars and was flat in units. Unit drivers included deli appetizers, soups & chili, pizza, entrees, and prepared meats, showcasing the overall consumer need for convenience retail during the holiday.

May 2026 Deli Prepared $ Sales

Deli Prepared Entrees

Prepared Meats Salads

Sandwiches Appetizers Side Dishes Pizza

Soups & Chili Breakfast

Combo Meals Desserts

$2.5B

$725.1M $500.6M $332.8M $308.7M $200.6M $161.2M $93.6M $78.0M $41.4M $14.6M $5.7M

$ Sales %

Change vs. YA 0.9%

$615 million in the four October week JANUARY 2024

52WE 5/31/26

Units vs. YA

4.5% 0.1% -3.8% -2.3% 5.4% -1.9% 2.8% 8.3% -5.4%

-12.1% Deli Prepared

0.1% Deli Prepared 1.8% Entrees

1.6% Prepared Meats -3.4% Sandwiches -1.7% Salads

6.7% Appetizers -5.1% Side Dishes 2.8% Soups & Chili 6.6% Pizza

0.0% Breakfast -6.4% Combo Meals -25.7% -48.0% Desserts

For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, May 2026

8 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association May Marketplace 280 $ Sales

$32.0B $9.3B $6.5B $3.9B $3.7B $2.6B $2.3B $1.5B $1.2B

$573.1M $191.6M $87.1M

$ Sales %

Change vs. YA 3.6%

7.3% 1.0% 2.3% 1.7% 7.5% 0.6% 5.5% 0.5% -1.0% 2.9%

Units vs. YA

3.1% 5.3% 1.8% 5.6% 0.5% 7.2% 0.7% 2.5% 0.0% -1.2% 3.8%

-7.8% -13.2%

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