THE AUGUST MARKETPLACE - DAIRY, DELI, BAKERY August 2026


DELI SALES DELI ENTERTAINING/DELI PREPARED


Deli Entertaining Deli entertaining sales totaled $619 million in August, with dollar sales down 2.2% and units declining 2.0%. While overall category performance softened, results varied significantly by segment. Pickles and relish remained a bright spot, posting dollar growth of 18.1% and unit growth of 15.0%, benefiting from grilling and meal accompaniment occasions. Dips, trays, and spreads all experienced declines in both dollars and units.


August 2026


Deli Entertaining $ Sales Deli Entertaining $619.6M


Dips and Sauces Trays


Spreads


Pickles/Relish Holiday Meals


$314.0M $105.6M $103.0M $96.7M


$211,654 $ Sales %


Change vs. YA -2.2%


-4.5%


Units vs. YA


52WE 8/30/26 Deli Entertaining $ Sales


-2.0% Deli Entertaining -5.4% Dips and Sauces


-7.6% -10.3% Trays -4.5% 18.1% 2.3%


-0.9% Spreads


15.0% Pickles/Relish -8.6% Holiday Meals


$6.5B $3.3B $1.2B $1.1B


$890.7M $31.2M


$ Sales %


Change vs. YA 0.3%


-0.5% -1.1% -1.3% 7.5%


10.9%


Units vs. YA


0.2% -0.8% 0.3% -0.9% 6.1% 1.4%


Deli Prepared Deli prepared foods generated $3 billion in sales, remaining essentially flat year over year, with dollars up 0.0% and units down 0.3%. Growth was led by convenience-oriented categories including entrees +4.3%, soups & chili +11.5%, breakfast +4.1%, appetizers +1.0%, and combo meals +5.8%. Consumers continue to seek convenient meal solutions, while categories such as salads, sandwiches and side dishes experienced softer demand. 52WE 8/30/26


August 2026 Deli Prepared $ Sales


Deli Prepared Entrees


Prepared Meats Sandwiches Salads


Appetizers Side Dishes Pizza


Soups & Chili Breakfast


Combo Meals Desserts


$3.1B


$933.4M $616.0M $386.0M $373.5M $247.2M $206.8M $114.9M $100.0M $58.8M $20.9M $6.0M


$ Sales %


Change vs. YA 0.0%


$615 million in the four October week JANUARY 2024


Units vs. YA


4.3% -1.2% -3.1% -6.2% 1.0% -3.7% -3.2% 11.5% 4.1% 5.8%


Deli Prepared


-0.3% Deli Prepared 2.3% Entrees


1.4% Prepared Meats -4.8% Sandwiches -6.3% Salads


0.4% Appetizers -2.7% Side Dishes -0.7% Soups & Chili 14.2% Pizza


12.3% Breakfast 4.4% Combo Meals -13.2% -17.1% Desserts


For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, August 2026


8 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association August Marketplace 352 $ Sales


$32.3B $9.6B $6.5B $3.9B $3.7B $2.6B $2.3B $1.5B $1.2B


$578.7M $197.4M $79.4M


$ Sales %


Change vs. YA 3.5%


7.9% 0.4% 1.9% 0.4% 6.0% 0.5% 6.3% -0.9% 1.0% 5.4% 0.1%


Units vs. YA


2.8% 5.3% 1.5% 3.0% -0.2% 5.3% 0.2% 4.1% 0.7% 3.4% 5.7% 5.0%


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