What's in Store 2026

THE JULY MARKETPLACE - DAIRY, DELI, BAKERY July 2026

BAKERY SALES CENTER AISLE BAKERY

Center Aisle Bakery For baked goods sold in the center-store bakery aisle, dollar sales declined 0.5% and units fell 3.3% versus a year ago despite increased seasonal traffic around the Fourth of July holiday. While most major categories remained challenged, bagels/bialys and croissants delivered the strongest gains, posting increases in both dollars and units, while buns & rolls also generated modest dollar growth. In contrast, muffins, wraps/flatbreads, brownies/squares/bars, pies, and morning bakery categories experienced some of the steepest declines.

July 2026 Center Aisle

Center Store Bakery Breads & Rolls

$ Sales

$ Sales % Change vs. YA

$2.1B -0.5% $1.7B

0.4%

Desserts/Sweet Snacks $249.9M -4.3% Morning Bakery Breads

Buns & Rolls Bagels/Bialys Snack Cakes Donuts Cookies Muffins

English Muffins

Pastry/Danish/Coffee Cakes

Brownies/Squares/Bars Cakes

Wraps/Flatbreads Pies

Croissants

$202.8M -3.2% $873.9M -0.3% $577.M 0.6% $127.5M 7.4% $92.8M -3.5% $80.M -0.3% $75.1M -2.5%

Units vs. YA

52WE 7/26/26 $ Sales % Center Aisle

-3.3% Center Store Bakery -2.6% Breads & Rolls

-5.7% Desserts/Sweet Snacks -6.4% Morning Bakery -3.1% Breads

-2.0% Buns & Rolls 4.3% Bagels/Bialys -4.4% Snack Cakes -4.8% Donuts -5.0% Cookies

$70.1M -5.0% -11.7% Muffins $64.M -1.8%

$52.7M -5.0%

$32.M -12.3% -10.4% $30.5M 0.9%

$21.6M -9.5% -11.3% $19.4M -8.7% $12.6M 7.1%

For public use Source: Circana, Integrated Fresh, Total U.S. MULO+, July 2026

11 WHAT’S IN STORE | 2026 © 2026 International Dairy Deli Bakery Association July Marketplace

The MONTH Marketplace

332

-9.6% English Muffins -3.4%

-6.2% $ Sales

$26.8B $20.3B $3.7B $2.8B

$11.4B $5.9B $1.6B $1.5B $1.1B $1.B $1.B

Pastry/Danish/Coffee Cakes

$881.6M $713.9M

Brownies/Squares/Bars $500.4M Cakes

$389.9M Wraps/Flatbreads -6.2% Pies 3.6% Croissants

$270.7M $159.7M

Change vs. YA

Units vs. YA

-0.2% -2.7% -0.3% -2.1% 0.1% -4.9% -0.5% -3.8% -1.1% -2.9% 0.0% -1.4% 2.7% 0.6% 1.9% -2.7% 2.5% -1.8% 3.5% -4.1% -3.3% -7.8% -0.4% -4.3% -0.7%

-2.2% -5.7% -7.4% -11.6%

$320.6M 10.3% 5.8%

-6.6% -6.7% 6.8% 1.8%

-2.7%

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