SOUTH KOREA: ENTAS DUTY FREE
brands, LG’s Whoo and Su:m37; also, Micha, Nature Republic and some other South Korean brands,” says Yu.
Room to expand Measuring 120 metres in length with a two-storey façade, Entas Duty Free’s Paradise City shop is located in the east wing of Paradise City Plaza, looking into the large covered central atrium, which hosts concerts, fashion shows and other events. The Plaza atrium also includes
“Terminal 2 is under-performing for everyone; IIAC relocated seven more Terminal 1 airlines there at the end of 2018. I hope it will have a positive impact on sales.”
David Yu, Entas Duty Free
Above: Entas Duty Free opened with 12 Estée Lauder brands at its Paradise Downtown store.
in watches and jewellery we began with Frank Muller, Tissot, Mido, Rado and Chow Tai Fook jewellery,” explains Yu. “Our Zegna boutique recently
opened in March and Jaquet Droz watches also recently confirmed that it will open. “We are negotiating with several
other watches and jewellery brands as well.” Alongside accessories, Entas
Duty Free also plans to bring in several new beauty brands to expand its international and Korean cosmetics offer. “We opened with 12 Estée Lauder
an art gallery in the north wing, a boutique hotel used by Paradise Casino guests in the south wing, plus shops and restaurants in the west wing. Customers enter the Entas Duty
Free Paradise City store through the first floor main entrance from the Plaza atrium or through the second floor, which has an open frontage along its entire length. “Our first floor has a main entrance
only – it’s more exclusive and luxury watches, jewellery and fashion are displayed there,” Yu explains. “Our second floor is open fronted
like an airport shop where we sell perfume, cosmetics, liquor, tobacco and souvenirs (mass market items).” The duty free store’s first floor
exterior features eight large window displays. “Each watch brand has a 33sq
m boutique with a large window display,” reveals Yu. “There will be eight boutiques when our store is complete.
Entas Duty Free to open Incheon arrivals shop
As reported, Entas Duty Free is preparing to expand its existing operations at Incheon International Airport on 31 May with a duty free arrivals shops at Terminal 2. Entas Duty Free already operates a
liquor & tobacco shop in Terminal 1 and a mixed category outlet in Terminal 2. The firm’s Terminal 1 departure shop
recorded single-digit growth in 2018 after Korean Air transferred its flights from there to the newly opened Terminal 2, forcing about 30% of passenger traffic (mostly South Korean travellers) to move. “It’s 70% South Korean and 30% foreign
passengers in our Terminal 1 shop,” says Entas Duty Free CEO David Yu. “They buy liquor and tobacco. We can cross
92 TRBUSINESS
sell to about 35% of customers as most smokers are drinkers and vice versa. “Tobacco outperforms liquor; 70% of
our sales are tobacco and 30% liquor.” Sales in Entas Duty Free’s new Terminal
2 mixed category duty free shop have been slower to develop than expected due to the high proportion of South Korean passengers using the terminal. “Terminal 2 is under-performing for
everyone; IIAC relocated seven more Terminal 1 airlines there at the end of 2018,” says Yu. “I hope it will have a positive impact on sales.” “Our Terminal 2 shop is
underperforming as about 90% of passengers are Korean Airlines’ and South Korean passengers have a $600
Entas Duty Free already operates a liquor and tobacco shop in Terminal 1.
MAY 2019
limit on their duty free allowance. “About 90% of South Korean
passengers buy duty free, but there is an allowance limit and many of them pre- order downtown.”
“The fashion boutiques and liquor and tobacco products are on display at the north end of the first floor, but we are aiming for luxury fashion and mostly leather goods. “We are going to focus on men’s
brands; we have Aigner and Zegna already. We chose these brands as they appeal to casino visitors.” The Paradise City store boasts a
ceiling height of 3.5 metres on both floors with a polished black and white checked granite floor and more than 40 LCD light box panels. “These LCD panels will convert to
video screens for individual brands,” according to You. “In addition, brands will have instore screens. “This is a work in progress. We will
have our grand opening in the first week of May. “When the store is complete it
will be super luxurious to attract our core customers: casino visitors who expect nothing but the best from a retailer.” Entas Duty Free will have room to
grow as Yu reveals there is additional space available should sales move in the right direction. A third floor of over 1,400 sq m is available should the company be approved for further expansion. For the moment, however, the company has 1,700sq m of retail space on the first floor and 1,600sq m on the second floor. In addition to the unused third
floor, it has set aside more retail space, by leasing an adjacent undeveloped plot of land. «
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