LEADING ASIA PACIFIC OPERATORS: EVER RICH
Taoyuan T2 refresh occupies Ever Rich in post-tender era
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Ever Rich Duty Free is cementing its presence at Taiwan Taoyuan International Airport. Since emerging victorious in the dual Terminal 2 duty free tenders last year, the Taiwanese travel retailer has concentrated heavily on refurbishing its concession space at South Wing Area C. Luke Barras-Hill reports.
refurbishment. By the end of 2018, the food and beverage area on 4F was renovated and open for business. “The highlight of the renovation
process was partnering with popular local restaurants with a focus on providing tourists with an authentic taste of Taiwanese cuisine.” Aside work to extend the airside
retail area in Terminal 2 at the airport, which is a 40-year old building, attention is being paid to improving traffic flows in the entire South Wing Area C section. “This traveller-oriented design
is expected to give Terminal 2 a fresh look and improve the current crowded situation,” explains the spokesperson. Reflecting on its full-year 2018
Above: A strengthened commitment to customer service is a priority this year as Taoyuan Airport T2 refurbishments gather pace.
B
y all accounts, it’s been a very busy 10 months for Ever Rich Duty Free. In August, the
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Taipei-headquartered travel retailer was named as top bidder for two 12-year mixed duty free concessions (plus three-year extension options) at Taiwan Taoyuan International Airport Terminal 2. As reported in the October
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issue and on
TRBusiness.com, Ever Rich Duty Free fended off strong competition from runner- up and fellow incumbent Tasa Meng Corporation in a tender that TRBusiness also understands attracted the likes of Lotte Duty Free, The Shilla Duty Free, Dufry Group and DFS Group.
“We are prioritising Taoyuan Airport Terminal 2 by expanding the airside commercial space, and focusing on improving customer experience.”
Spokesperson, Ever Rich Duty Free. 56 TRBUSINESS
operations at North Wing Area D, with Ever Rich Duty Free opting to continue running its South Wing Area C business.
Taoyuan airside expansion Following the result, the firm voiced its elation at winning back its Taoyuan Airport business and promised ‘new surprises’ for passengers. Speaking to TRBusiness about
its plans for 2019, an Ever Rich Duty Free spokesperson says: “We are prioritising Taoyuan Airport Terminal 2 by expanding the airside commercial space, and focusing on improving the customer experience. “The moment the tender was won we began working on the
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Passengers relax in Japan Tokuyo massage chairs at Taoyuan’s T2.
MAY 2019
Under the rules of the tender, Ever Rich Duty Free could elect only one of the zones in which to operate – a 27,000sq m area at South Wing Area C (which it already occupied) or 34,000sq m at North Wing Area D (held by Tasa Meng Corporation). Tasa Meng Corporation resumed
performance, the spokesperson confirms Ever Rich Duty Free performed successfully across all its counters. These
include airports
at Kaohsiung, Taipei Songshan, Taichung and the aforementioned Taoyuan, in addition to Hualien Airport. Last year, passenger traffic at
Taiwan gateway Taoyuan lifted by 3.7% to total 46.5m, with Ever Rich Duty Free benefitting from the strong tailwinds. Downtown, Ever Rich Duty Free
maintains a strong presence through its shops in Taipei’s Neihu District
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