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AIRLINE NEWS Airshoppen targets more B2B contracts after Novair win
Thomas Cook Group’s Airshoppen Travel Retail plans to add three to four ‘large’ customers in the next 12 months as it expands its pre-order and inflight sales business. Airshoppen Travel Retail Director Lars
Bording confirms it is looking at traditional leisure carriers and tour operators keen “to expand their ancillaries with a modern and convenient offering, but also scheduled carriers who are looking for a move from traditional sales onboard to pre-order”. He continued: “This allows for a much
more interesting and profitable assortment. Pre-order is a new revenue stream for many carriers.” Last month, the firm struck a three-year
deal with Swedish carrier Novair to provide duty free pre-order, tax free and F&B sales. Novair joins Airshoppen this month. Customers of Novair – the sister company of tour operator Apollo Rejser – can browse
from more than 1,200 items in the duty free catalogue and have duty free products, drinks and snacks delivered to their seats. Airshoppen Travel Retail’s pre-order
concept was devised in the early 1980s and has grown into a market-leading platform with e-commerce, direct marketing, customer service and inventory management functions. Having serviced its own customers for decades, the firm added Atlantic Airways to
its business in 2017. Anders Fred, Managing Director, Novair
added: “Our main focus is our guests and we are very pleased to offer them the best airshop on the market.”
Heinemann buys out Source:
Flyuia.com DFA: Inflight market ‘not a strategic priority’
While Duty Free Americas (DFA) is relishing the chance to begin operating its first inflight retail programme with Ukraine International Airlines (UIA) this month, the travel retailer makes clear inflight is not a crucial growth axis. “Entering the inflight retail market was
not a priority,” commented DFA’s Dov Falic shortly after TRBusiness broke the news of the inflight contract win last month. “The chance to work with Ukraine
Airlines makes a lot of sense in many different aspects. There is a real drive from the airline to make duty free an important part of the business. “Inflight is not an area we are strategically
looking into. If an opportunity arises, we will decide if it makes sense.” The strategic collaboration with UIA will allow DFA to leverage its brand network
MAY 2019
and product resources to deliver the onboard retail programme. In addition to product selection and
promotional activities, DFA will be responsible for point-of-sale software and back-office solutions. Traditional duty free products such as
liquor & tobacco, beauty and possibly confectionery will list onboard, alongside selected accessories. Luxottica sunglasses has already been
confirmed to feature in the assortment Additionally, consumers will be able to
benefit from a pre-order service that the airline is introducing for the first time. Further European expansion is, however,
on the agenda. Falic adds: “It is exciting to make our first step into Europe and we hope this is the first of many. We will definitely look into any European opportunities.”
www.scorpioworldwide.com TRBUSINESS 11
Scorpio Worldwide Gebr. Heinemann has reached an agreement to complete the purchase of subsidiary Heinemann Scorpio International Holdings Ltd. The Scorpio business will transfer to the
global DF&TR operator in Hamburg with CEO Stuart McGuire continuing in his position until the official handover later this year. He wil then take up a newly created role
for Heinemann [yet tbc - Ed] but still very much connected with the inflight business he founded in 1997. McGuire will remain in the UK. Heinemann took a 51% share in the UK-
based inflight specialist in 2007. “We have built our business on a
reputation for innovation and customer service excellence and will aim to take this further with Heinemann,” said McGuire.
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