LEADING ASIA PACIFIC OPERATORS: HEINEMANN
this will be a successful partnership.” He added: “We see the Gold Coast
Airport as a great sized business to venture into our second business in Australia and we continue to look at other opportunities within Australia.” Its experience of transforming
Johannes Sammann, Heinemann Asia Pacific, Chief Operating Officer.
“Then, it was about getting the operation up and running with the logistics and assortment in place and seeing if we made all the right decisions. This is rarely the case. “If you get about 80% right, which
I believe we have, then you have done a pretty decent job. It is then about tweaking the remaining 20% to be spot on.”
Gold Coast openings As well as entering Hong Kong, Heinemann Asia Pacific opened its second Australian location at Gold Coast Airport where it secured the seven-year contract in 2018. The retailer currently runs the
duty free concession at Sydney International Airport where it has held the contract since 2014. Operations at Gold Coast Airport
include a 430sq m departures shop and 300sq m arrivals store with all Heinemann Tax & Duty Free product categories represented. These include spirits, wine, champagne, perfume and cosmetics. Both retail areas will increase in
size during the terminal expansion. They will also receive a completely new design concept by next year. Gold Coast International Airport
handles more than 6.5m passengers annually with numbers expected to reach 16m by 2037. Shortly after securing the Gold
Coast duty free contract in April 2018, Richard Goodman, Managing Director, Heinemann Australia told TRBusiness: “We aim to deliver the Gold Coast Airport with a staple of brands and edited iterations of our Sydney business. “Considering the exciting future
growth of the airport and our relationship so far, we have no doubt
MAY 2019
Heinemann Australia will use its understanding of the Sydney duty free shopper to pair the correct assortment with the Gold Coast passenger.
TRBUSINESS 65
the Sydney Airport offer is vital, according to Goodman. “We love creating memories so continuously creating new spaces for that to occur is key. In Sydney, for example, we recently created a new Asian Spirit area, so customers can associate the product with their travel journey and experience in our shops.” Goodman, however, gave little
away on the planned new design concept. He told TRBusniness: “For us, providing adequate space to each category is important in creating an overall successful shopping experience. “Like Sydney, Gold Coast Airport
will have a walkthrough shop layout with various activated areas to ensure a high penetration. “We want to give our customers
a reason to come back to the store so keeping it innovative and exciting will be key to our success.”
Sydney Airport business Speaking of Sydney, where Heinemann operates around 10,000sq m of space including the world’s largest standalone airport duty free store, the retailer has partnered with Australian bank Tyro to introduce the Alipay digital payment platform at the start
“Like Sydney, Gold Coast Airport will have a walkthrough shop layout with various activated areas to ensure a high penetration.”
Richard Goodman, Managing Director, Heinemann Australia
of the year. Tyro is the first Australian bank
to offer Alipay to its merchants following an agreement signed in August 2018. The launch in Sydney follows
the implementation at Gold Coast Airport also with Heinemann. Last year, more than 1.4m Chinese
visitors arrived in Australia during the year ended October 2018 (Source: Tourism Australia). Chinese visitors also injected AU$10.4bn into the company in the year ending December 2017 (Source: Minister for Trade Tourism and Investment). This is predicted to rise to AU$13bn by 2020 (Source: Tourism Australia). Goodman commented: “We are
excited to partner with Tyro yet again in launching Alipay in our Sydney stores, better reaching our Chinese customers.” Launching Alipay at SYD in
January was a smart-move in that it gave Heinemann the opportunity to plan exclusive offers and introduce them to Alipay users over the Chinese New Year period in partnership with the airport. «
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150
